What are the responsibilities and job description for the Outreach & Marketing Manager position at Willdan Group, Inc.?
Willdan Lighting and Electric (WLE), a subsidiary of Willdan, is looking for an Outreach & Marketing Manager in our New York, NY office to support Multifamily Utility Incentive programs that promote the installation of energy efficiency measures. The candidate must be able to work in a collaborative environment with our engineering staff, program managers and sales team to communicate with and educate multifamily building owners, board members, and contractors on the benefits of Utility Incentive Programs.
Essential Duties & Responsibilities
- Promote the energy efficiency program by engaging in outreach activities including prospective customer/contractor lunch and learns, inbound prospective customer support, trade show presentations, tabling at conferences or community resource fairs, webinars, and cold calling.
- Develop outreach plans in collaboration with program management team to target key market segments to achieve the program's energy efficiency targets.
- Provide tracking and reporting of relevant outreach KPIs for strategy analysis on a weekly, monthly, quarterly and ad-hoc basis.
- Assist building owners by providing clear and informative guidance on energy efficiency measures.
- Assist with customer segmentation, targeting and development and maintenance of contact lists and communication efforts.
- Prepare ad-hoc reports to track progress toward program goals.
- Travel to events, including weekends and weeknights.
- Engagement in any and all areas critical to meeting program objectives.
- Manage outreach and marketing subcontractors, including staff augmentation team members.
- Build internal processes on the best practices for CRMs and Email Management Systems.
Job Requirements / Qualifications
- Bachelor's degree in environmental studies, marketing or business.
- 3-5 years of relevant experience.
- Some experience in energy efficiency, facility design/build, and/or performance contracting.
- A proactive, self-starter attitude.
- Brings creative ideas to the table from lessons learned.
- High level of oral and written communication skills.
- Ability to work collaboratively with our clients and internal staff.
- Sound reasoning, problem solving and critical thinking abilities.
- CRM experience preferred.
- Ability to communicate effectively with our clients and work collaboratively with our engineering staff, program managers and sales team.
- Ability to work independently and manage tasks across multiple projects.
- Ability to travel to the Manhattan office.
- Some on-site travel may be required.
EEO Non-Discrimination and ADA Reasonable Accommodation Statement
Willdan is an equal opportunity employer. Applicants are considered for all positions without regard to race, religious creed, color, age marital status, sex, sexual orientation, gender identity, gender expression, citizenship status, national origin, ancestry, religion, military service or veteran status, disability, medical condition, childbirth and related medical conditions, genetic testing, reproductive status or any other classification protected by federal, state or local laws and ordinances. Willdan does not discriminate on the basis of physical or mental disability where the essential functions of the job can be reasonably accommodated. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. If you need reasonable accommodation for any part of the application and hiring process, please notify us.
Willdan Lighting & Electric participates in E-Verify.