Marketing Program & Events Manager

POSITION OVERVIEW: The Marketing Program & Events Manager is the control tower for marketing execution. This mid-level manager owns the flow of marketing work — ensuring the right projects are staffed, deadlines are met, assets are delivered, and events are executed flawlessly.

If the question is...

"Did this happen on time?" "Who is working on this?" "What moves if we add this?" "Are we overloaded?" "Did the booth materials ship?" "Did the print file get delivered?"

— This is that person.

Reports to: CFO

Direct Reports: Marketing Coordinators

Responsibilities

• Marketing Operations & Project Flow
• Own and manage the marketing intake system — tracking all incoming projects from initiation through execution
• Maintain and manage the master marketing calendar in collaboration with the Director of Marketing Ops
• Enforce campaign tier standards, ensuring each initiative is resourced and treated appropriately for its tier level (Tier 2 vs. Tier 3, etc.)
• Balance workload across marketing coordinators, proactively flagging capacity issues
• Set and track deadlines; lead regular production sync meetings with the Marketing Ops
  
  
  

Asset Management & External Partner Coordination

• Serve as the single point of contact for delivering final assets to all external vendors (print vendors, marketing agencies, media partners, etc.)
• Ensure all files are delivered accurately and on time — no assets leave the department without routing through this role
• Oversee material ordering for events and campaigns
  
  
  

Events Execution

• Own end-to-end execution of in-store events, with direct oversight of coordinators assigned to each event
• Lead logistics for community and trade events, including FFA Conventions, expos, and other external activations
• Manage event checklists, material ordering, booth logistics, shipping coordination, and in-store ticket sales as required
• Translate brand direction (goals, look/feel, messaging defined by the Director of Brand and Category Marketers) into flawless on-the-ground execution
  
  
  

Team & Administrative Oversight

• Directly supervise marketing coordinators, providing day-to-day direction and workload management
• Oversee store communications related to marketing programs
• Administer the donations and sponsorships program, executing against the strategy set by the Director of Marketing Ops
  
  
  

This is an execution-focused role. Strategy, creative, and channel decisions remain with the VP Marketing, Directors, Category Marketers, and relevant stakeholders.

WHAT THIS ROLE DOES NOT OWN:

• Campaign messaging and creative direction
• Vendor marketing strategy
• Distribution strategy
• Creative approval authority
• Brand positioning or campaign ideation
  
  
  

Qualifications

• 3–5 years of experience in marketing operations, project management, or events management
• Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment
• 1-3 years of experience supervising or coordinating the work of others
• Strong organizational skills with a bias toward systems, checklists, and process
• Excellent cross-functional communicator — comfortable working with creative, brand, and vendor partners
• Experience with project management tools and marketing calendars
• Events logistics experience, including vendor coordination and on-site execution
• A self-starter who takes ownership and closes the loop without being asked
  
  
  

Benefits

• Compensation includes a competitive base salary commensurate with experience, and a comprehensive benefits package.
• Medical, dental, and vision health insurance
• 401 (k) Retirement Plan with up to 6% Employer Match
• Advancement Opportunities
• Employee Assistance Program
• Referral Bonus - refer a friend or family member
• Long-term disability and Life/AD & D Insurance
• Generous Employee Discount
• Tuition Reimbursement
• On-Demand Pay
• Holidays and paid time off
  
  
  

Location Requirements

• This is a full-time, exempt position based at the company's headquarters in Mt. Angel, OR.
• This position is hybrid and requires 1 - 2 days per week in the office.
• The successful candidate must live within Wilco's trade area.
  
  
  

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