The Marketing and Events Director is one of four Managing Directors of Breitenbush Hot Springs. Working closely with the Business Director, the Finance Director, the Facilities Director, and the Board of Directors, the Marketing and Events Director areas of responsibility include:

• All aspects of marketing and advertising
• Development of the Breitenbush brand, which flows from the Credo, Mission Statement, and Land Acknowledgment
• Programming and management of events (workshops, retreats, conferences, and gatherings)
• Oversight and management of the Marketing and Events Team

The Marketing and Events Director reports to the Business Director, and provides monthly reports to the Board of Directors. This position, along with the other Managing Directors, works to meet Key Performance Indicators related to projected occupancy numbers and related revenue and expense projections.

The position centers on cultivating the following key values within the Marketing and Events team and throughout their working relationships: 

• Accountability
• Leadership
• Delegation and Empowerment
• Collaboration
• Professional Competency and Growth
• Work-life Balance

These key values are a foundational part of the culture at Breitenbush. As a cooperative we work together to provide a transformational experience for our staff and guests.

The Marketing and Events Director is accountable to abide by Breitenbush’s Work Life Agreements and Community Life Agreements. 

The Marketing and Events Director must live and work collaboratively with teammates, other teams and fellow community members, and proactively seek to solve problems and resolve conflict.

Duties and Responsibilities

Marketing & Advertising

The Marketing and Events Director has overall responsibility for the content and quality of the Breitenbush brand communications. A key marketing goal is growing the customer base beyond those already familiar with the services Breitenbush provides, including achieving greater inclusivity for populations that resonate with our values across all demographics.

Marketing & Advertising includes but is not limited to responsibility for the following:

• Develop and support the execution of a marketing strategy
  • Conduct market research and identify target demographics
  • Work to diversify our clientele and create opportunities for marginalized communities to visit Breitenbush
• Develop decision-making metrics and key performance indicators to evaluate effectiveness of Marketing and Advertising initiatives
  • Utilize guest feedback to improve marketing strategies
• Develop and maintain a Customer Relationship Management program
• Manage on-property Guest Communications
  • Manage the Breitenbush internet presence, including social media, web analytics and Search Engine Optimization
• Manage Marketing initiatives across other channels including:
  • printed materials
  • radio advertising
• Manage Breitebush’s library of Marketing Assets
• Manage internal and external communications related to Marketing and Advertising
• Work with the Managing Directors and Board of Directors to set pricing
• Support development and execution of a fundraising strategy with the Managing Directors and Board of Directors

Events

Breitenbush Hot Springs hosts workshops, retreats, conferences and annual gatherings. Event management responsibilities include but are not limited to the following:

• Develop a calendar of events and a faculty of presenters that supports the mission and brand
  • Solicit and evaluate event proposals from new presenters
  • Propose annual closed periods to the Board of Directors
  • Consider the inclusion of topics around Justice, Equity, Diversity and Inclusion and the ongoing Climate Crisis
• Develop, maintain, negotiate, and approve event contracts in conjunction with the Finance Director and Event Coordinators
• Develop and manage the budget for all event services, marketing, and advertising
• Oversee the hiring, training, supervision, and performance reviews of Marketing & Events team members
  • Work closely with the Marketing & Events Team to consult on issues as they arise in events
  • Maintain the events database and registration platform and other pertinent records
  • Manage guest registration pages in the reservation software to ensure a positive guest and presenter experience

Guest Services

All Managing Directors should be focused on guest services while performing their strategic and daily functions. To support these efforts the Marketing and Events Director will: 

• Collaborate with team coordinators, Managing Directors and other staff to develop and implement brand-aligned policies, practices, and procedures focused on service and aesthetics to optimize guest experience
• Address and resolve individual guest service issues, complaints, and guest behavior issues
• Work to increase accessibility for guests from marginalized communities. 
  • Stay up-to-date on outside agency rules and regulations pertaining to protected classes, and formulate proposals for policies and procedures to maintain compliance with relevant regulations

Incident Management

The Marketing and Events Director is a standing member of the Incident Management Team and is often called to take a leadership role in coordinating the response to and resolution of emergency incidents.

• 5 years relevant experience
• Marketing and business development experience
• Event management and programming experience
• Excellent written and spoken communication skills
• Strong computer skills, including G-Suite, social media, CRM databases, and website management
• Ability to multitask and prioritize effectively
• Proven ability to build and/or lead an effective team 
• Interest in holistic health and education
• Ability to work at a computer for eight hours/day

Compensation & Benefits

• Starting wage of $56,347 / year ... AND ...
• Co-op provided housing at hot springs retreat center
• Generous paid time off and wellness leave accruals
• Health insurance (100% premium covered by Co-op)
• Dental care (100% premium covered by Co-op)
• All utilities (including high speed internet)
• Guest privileges and discounted events
• Organic vegetarian meals are provided
• Discounted massages
• Household items provided (Dr. Bronner's soap, toilet paper, etc)
• Community living in the Cascade Mountains
• Use of hot springs, sauna, yoga, wellness programs and more
• Commute to work across a footbridge that spans the Breitenbush River
• Co-op Membership opportunity

*Benefits are subject to change based on the needs of the Cooperative

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Breitenbush Hot Springs is an Equal Opportunity Employer. Breitenbush does not discriminate in employment on the basis of race, color, religion, sex, gender identity, national origin, sexual orientation, marital status, disability, genetic information, age, retaliation, parental status, military service, or association with a protected class.

Salary : $56,347