Content Strategist

Your activities

• Description:
• The primary responsibility of the Content Strategist is to conceive and create digital content in the form of videos, blogs, infographics and marketing collateral to further Mensor Marketing’s inbound and outbound efforts. The role is also responsible in assisting to revise and maintain technical documentation such as datasheets, user manuals and brochures to represent accurate information about Mensor products.
• General Responsibilities:
• Develop visual content for blogs, web pages, landing pages, social media channels and email campaigns
• Assist on conceptualization, planning, recording and editing videos for Mensor and WIKA YouTube channel in assistance with the Marketing and Product Management team
• Develop written content for blogs, webpages and other technical literature
• Research content and market trends, developing content strategies, and create content for a variety of channels in both print and digital media.
• Create content by interviewing sales, service and product management for customer applications and challenges
• Edit technical and marketing documentation for alignment with SEO strategy
• Upload datasheets and manuals to the website through the Content Management System
• Coordinate with Marketing, Engineering and Production for maintenance of manuals and datasheets according to standard corporate style using Adobe InDesign
• Perform other duties as requested by Director of Marketing and Product Management
  
  

Your profile

• Skills, Knowledge, Abilities
• Bachelor’s or Technical degree in Communications, Technical Writing, Marketing or related field.
• Experience creating or managing content in a B2B environment is preferred.
• Demonstrated experience managing content across multiple platforms.
• Proficiency with MS Office (Outlook, Word, Excel and PowerPoint) is required.
• Proficiency with Adobe Creative Suite, including InDesign and Photoshop.
• Experience/proficiency with Premiere Pro or comparable video editing software is a plus.
• Exceptional grammar, editing and proofreading skills in English.
• Strong written and verbal communication skills, with the ability to translate technical concepts into clear, engaging content.
• Willingness to learn and understand the calibration industry, pressure measurement technologies, and customer applications.
• Familiarity with social media platforms and content distribution best practices is a plus.
  
  

Benefits:

• Work-life integration
• Pension scheme
• Employee discounts
• Attractive remuneration system
• Flexible working hours
• Good development opportunities
• Health initiatives
  
  

The WIKA Group is among the world leaders in measurement technology with its products and services. With excellent sensing solutions, we enable safe, efficient and sustainable processes. And this for more than 75 years. More than 11,000 employees are currently committed towards this end.

Together we meet the megatrends of demographic change, digitalisation and sustainability. This brings with it challenges, and many opportunities. Innovation and growth arise from new perspectives and ideas. What are yours? Join us on the way to a better future.

Apply now