What are the responsibilities and job description for the Social Media Manager position at Wigglitz by ZB Designs?
Social Media Manager
ZB Designs is the creative studio behind Wigglitz, the wiggly, fidgety collectible toy that's taking over desks, pockets, and social feeds everywhere. We make the best-designed, highest-quality toys on the planet, built to spark pure joy. Now we're looking for a Social Media Manager who brings vision, strategy, and instinct to help us show it off to the world.
You'll work closely with our Founder and Creative Director to lead both the creation and management of content that hits that perfect balance of fun and flawless. You're not here to learn the basics. You're here to own our social presence, bring strategic thinking to every platform, and produce work that turns heads and drives real results.
What You'll Do:
- Partner with our Founder and Creative Director to develop and execute a content strategy across platforms, driving consistency, engagement, and growth.
- Own our social channels end-to-end, managing publishing calendars, community engagement, and platform performance across TikTok, Instagram, YouTube Shorts, and beyond.
- Lead the planning, shooting, and editing of high-quality video and photo content that showcases our toys, team, and brand story.
- Produce polished, scroll-stopping short-form videos with a strong point of view and a keen sense of platform-native storytelling.
- Drive the creative ideation process, bringing fresh concepts, leading brainstorms, and pushing our content from good to genuinely great.
- Analyze performance data and translate insights into actionable strategy, reporting on what's working, what's not, and what's next.
- Monitor social trends, cultural moments, and competitor content to identify opportunities and keep our brand ahead of the curve.
- Mentor junior team members and contractors as needed, setting a high creative and strategic bar across the board.
What You Bring:
- 3–5 years of social media management experience, with a portfolio that demonstrates range, quality, and measurable growth.
- Deep fluency in short-form video for TikTok, Instagram Reels, and YouTube Shorts. You understand the nuance of each platform and know how to make content that performs.
- Hands-on experience with social management and analytics tools (Sprout Social, Later, Hootsuite, or equivalent) alongside strong comfort with performance reporting.
- Expert-level proficiency with video and photo editing tools (Adobe Premiere Pro, After Effects, Photoshop, DaVinci Resolve, or equivalent).
- A strong creative eye backed by the technical skills to execute your vision independently, from concept through final delivery.
- Proven ability to manage multiple projects in a fast-paced environment, hitting deadlines without sacrificing quality.
- Strong communication and collaboration skills. You're as comfortable presenting a creative strategy as you are getting hands-on with production and iterating quickly.
- A proactive, self-directed mindset with the judgment to know when to move fast and when to slow down and get it right.
ZB Designs is reimagining what a toy company can be. We move fast, think big, and have fun while doing it. If you're a social media manager who's ready to own your craft, lead with intention, and make work that genuinely stands out, this is the place.
Salary : $60,000 - $85,000