What are the responsibilities and job description for the Social Media and Marketing Manager position at Wichita Thunder?
Social Media and Marketing Manager
Location: Wichita, KS
Employment Type: Full-Time (In-Office)
Team: Wichita Thunder Hockey – ECHL Affiliate of the San Jose Sharks
Position Overview:
The Wichita Thunder are seeking a creative, detail-oriented, and results-driven Social Media and Marketing Manager to lead the organization's digital marketing efforts with one primary objective: driving revenue. This position is responsible for creating and executing marketing strategies that increase ticket sales, generate qualified leads, enhance the value of corporate partnerships, and grow fan engagement across all digital platforms. The ideal candidate thrives in a fast-paced sports environment and understands how to turn creative content into measurable business results. In addition to leading the team's social media strategy and supporting all marketing initiatives, this individual will oversee the execution and reporting of corporate partnership deliverables, ensuring every campaign contributes to the organization's revenue goals.
The Wichita Thunder are seeking a creative, detail-oriented, and results-driven Social Media and Marketing Manager to lead the organization's digital marketing efforts with one primary objective: driving revenue. This position is responsible for creating and executing marketing strategies that increase ticket sales, generate qualified leads, enhance the value of corporate partnerships, and grow fan engagement across all digital platforms. The ideal candidate thrives in a fast-paced sports environment and understands how to turn creative content into measurable business results. In addition to leading the team's social media strategy and supporting all marketing initiatives, this individual will oversee the execution and reporting of corporate partnership deliverables, ensuring every campaign contributes to the organization's revenue goals.
Key Responsibilities:
Social Media Management
- Develop, plan, and implement a content calendar across all major platforms (Facebook, Twitter/X, Instagram, TikTok, LinkedIn, YouTube).
- Create engaging content that drives fan interaction, brand awareness, and ticket sales.
- Produce and edit short-form videos for digital use.
- Live post during home games and community appearances.
- Track analytics and engagement metrics.
- Plan, launch, and manage Meta advertising campaigns.
Marketing & Promotions
- Assist in developing and executing the team’s seasonal marketing strategy, digital, radio, and grassroots campaigns.
- Help manage game-day promotional planning including theme nights, giveaways, and fan engagement ideas.
- Assist in coordination of text campaigns.
- Support community relations efforts, school programs, mascot appearances, and off-site activations.
Corporate Fulfillment
- Maintain accurate tracking and documentation of sponsor deliverables.
- Build recap reports and presentation decks for partner renewals and season reviews.
Qualifications:
- Bachelor’s degree in marketing, communications, sports management, or related field is preferred.
- 1–3 years of experience in digital marketing, social media, or sponsorship fulfillment.
- Proficient in Canva, Adobe Creative Suite, or other content creation tools.
- Excellent writing, storytelling, and communication skills.
- Strong organizational and time-management abilities with attention to detail.
- Able to work evenings, weekends, and holidays as required by the team schedule.
Preferred Skills:
- Familiarity with CRM or sponsorship tracking platforms.
- Basic photography or video shooting/editing abilities.
- Creative thinker with a passion for fan engagement and brand building.
- Prior experience in the sports industry.
Why Join the Thunder?
- Be a key voice in the digital and in-arena experience of a professional hockey franchise.
- Gain valuable cross-department experience in marketing, content, and sponsorship services.
- Work in a collaborative, fast-paced sports environment where your creativity and ideas can make a real impact.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.