What are the responsibilities and job description for the Category Manager position at WhiteCrow Research?
About WhiteCrow
We are global talent research, insight and pipelining specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house research.
About our client
Our Client operates in the Automotive Industry, with its headquarters rooted strongly in India. It has its branches spread to more than 100 countries, providing employment to more than 2,50,000 people all over the world. They fall in the Fortune India 500 List. Their core business is manufacturing motor vehicles. They operate in 15 key industries, making significant contributions to the world economy.
As a Category Manager, you will be responsible for...
Responsibilities:
- Developing and managing the Compact Tractor business P&L, ensuring alignment with growth and profitability targets.
- Partnering with Finance and Sales to develop accurate forecasts, pricing models, and incentive programs.
- Collaborating cross-functionally with teams across Sales, Product Development, Service, Finance, Marketing, Parts, Operations, and Supply Chain to create and execute business plans.
- Leading and managing product launches with key internal stakeholders.
- Coordinating with marketing teams and agencies to develop advertising, digital content, brochures, point-of-purchase (POP) materials, and more.
- Designing and implementing multi-level promotional and dealer engagement strategies, including launch events.
- Developing branding and communication strategies aligned with targeted marketing initiatives.
- Supporting training development programs for dealers on product features, sales approaches, and after-sales support.
- Working with Regional Sales Managers to ensure effective utilization of Coop programs and local marketing execution.
- Assisting in the preparation of annual operating plans and budgets.
- Conducting in-depth market analysis to identify customer needs, competitive positioning, and market expansion opportunities.
- Translating customer insights and research into successful brand strategies.
- Monitoring and adjusting marketing execution based on local market needs and sensitivities.
What you already have...
- Master’s Degree required (MBA preferred).
- 3–5 years of experience in product development, branding, sales, or marketing within relevant industries.
- Strong strategic and tactical planning abilities grounded in market analysis.
- Demonstrated ability to work in a flat organizational structure and matrixed business environment.
- Strong analytical skills with the ability to interpret competitor actions and customer behavior.
- Exceptional verbal and written communication skills.
- Deep understanding of rural markets, especially in the U.S.
- Creative thinking with strong problem-solving abilities and adaptability to changing priorities.
- High standards of customer service and team collaboration.
- Strong interpersonal and negotiation skills.
- Intermediate proficiency with Microsoft Office Suite and Microsoft Teams.
- Physical ability to perform the duties as described (occasional standing, walking, kneeling, etc.).
- Fluency in English (spoken and written) is required.
