What are the responsibilities and job description for the Marketing Manager position at White Rock Medical Center?
Description
Job Title: Marketing Manager
Location: White Rock Medical Center – Dallas, TX
Job Type: Full-Time, on-site
About Us
White Rock Medical Center is a community-focused healthcare provider committed to delivering exceptional care and strengthening relationships with our patients and neighbors. We’re expanding our team with a Marketing Manager who can set strategy and roll up their sleeves—partnering closely with our entry-level Marketing & Communications Coordinator to elevate our brand, grow patient volume, and deepen community engagement.
Position Summary
The Marketing Manager is a player-coach responsible for building and executing the hospital’s integrated marketing strategy while directly supervising the Marketing & Communications Coordinator. This leader will combine high-level planning (annual plans, budgets, channel strategy, vendor selection) with day-to-day execution (campaign builds, content editing, event support, and analytics), ensuring efforts are HIPAA-compliant, data-driven, and aligned with organizational priorities.
Key Responsibilities
Leadership & People Management:
Qualifications:
Job Title: Marketing Manager
Location: White Rock Medical Center – Dallas, TX
Job Type: Full-Time, on-site
About Us
White Rock Medical Center is a community-focused healthcare provider committed to delivering exceptional care and strengthening relationships with our patients and neighbors. We’re expanding our team with a Marketing Manager who can set strategy and roll up their sleeves—partnering closely with our entry-level Marketing & Communications Coordinator to elevate our brand, grow patient volume, and deepen community engagement.
Position Summary
The Marketing Manager is a player-coach responsible for building and executing the hospital’s integrated marketing strategy while directly supervising the Marketing & Communications Coordinator. This leader will combine high-level planning (annual plans, budgets, channel strategy, vendor selection) with day-to-day execution (campaign builds, content editing, event support, and analytics), ensuring efforts are HIPAA-compliant, data-driven, and aligned with organizational priorities.
Key Responsibilities
Leadership & People Management:
- Directly manage the Marketing & Communications Coordinator: set goals, provide coaching, review work, and develop skills.
- Build lightweight processes and standards (briefs, calendars, templates).
- Own annual and quarterly marketing plans for service lines and community programs.
- Develop and present budget proposals, forecasts, and ROI models.
- Establish brand governance and content guidelines.
- Partner with Coordinator to create and publish content across web, social, and email.
- Lead community outreach programs and health fairs.
- Manage vendor relationships and negotiate contracts.
- Define KPIs and dashboards for patient acquisition and engagement.
- Run A/B tests and optimize funnels.
- Ensure HIPAA-compliant marketing practices.
- Support reputation management and crisis communications.
- Health, dental, and vision insurance
- Paid time off and holidays
- Professional development opportunities
- Retirement plan options
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3-5 years of progressive marketing experience, ideally in healthcare.
- Demonstrated success in leading small teams and hands-on execution.
- Proficiency with marketing tools (CRM, email, social, SEO/SEM, analytics).
- Exceptional writing, editing, and project management skills.
- Experience with CRM systems and analytics tools.
- Experience proving ROI for campaigns.
- Familiarity with HIPAA-compliant workflows; PR experience.
- Bilingual (English/Spanish) is a plus.
- MBA, MPH, or relevant certifications a plus.