What are the responsibilities and job description for the Business Development Specialist position at White Pine, Comforts of Home & Gracewood Senior Living?
Comforts of Home White Pine and Gracewood
Full Time
Salary: $85,000
Business Development Associate – Senior Housing
The Business Development Associate is responsible for driving occupancy and revenue growth at our assisted living and memory care in our communities. This role involves mentoring community teams, developing strategic sales initiatives, and building strong relationships with referral partners. The ideal candidate is a dynamic sales leader with a passion for serving seniors and a proven track record of success in senior living, healthcare, or hospitality sales.
KEY RESPONSIBILITIES
- Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.
- Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.
- Assist with Admission Paperwork
Referral Development:
- Strengthen relationships with key referral sources, including healthcare providers, social workers, and local organizations
- Partner with the corporate team to develop and execute sales campaigns
- Represent the company at industry events, networking functions, and community outreach programs
Performance Management & Reporting:
- Monitor occupancy trends, conversion rates, and other key sales metrics
- Provide regular reports to senior leadership
- Identify challenges and implement corrective action plans as needed
Qualifications:
- More than three years of experience in senior living sales
- Effective communicator
- Leadership experience is a plus
- Capable of traveling to various locations
- Solution-oriented
- Strong computer skills
Pay and Benefits:
- Competitive Pay
- Mileage reimbursement
- Comprehensive Benefits Package
- Health Insurance
- HSA (Health Savings Account)
- Short/Long Term Disability and Life Insurance available
- Paid-Time Off (PTO)
- Paid Holidays
About White Pine and Gracewood Senior Living
Discover outstanding assisted living, and memory care within our thoughtfully designed community settings. With 10 beautifully located senior living communities , we offer not only care but also a vibrant lifestyle tailored for your loved ones. Join us in fostering a nurturing environment where comfort meets community, and every day is filled with purpose and joy.
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Salary : $85,000