What are the responsibilities and job description for the Senior Digital Marketing Specialist position at wfscorp?
At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive. We are seeking a detail-oriented and technically skilled Senior Digital Marketing Specialist to join our marketing operations team. This role is responsible for delivering high-quality production support within HubSpot and Drupal, serving internal stakeholders and ensuring that digital assets are built, executed, and maintained with accuracy and efficiency. This position is ideal for a hands-on digital marketer who excels at execution—someone who enjoys building emails, workflows, forms, landing pages, and website content updates. The Senior Digital Marketing Specialist will work closely with the Lead Marketing, supporting the broader digital ecosystem and contributing to seamless, high-performing marketing operations. Key Responsibilities: Production & Marketing Automation Execution Build and execute digital assets within HubSpot, including: Emails and email templates Workflows and automations Forms and progressive fields Nurture streams Landing pages and thank-you pages Implement production tasks following defined processes, requirements, and quality standards Assist in scheduling, testing, and deploying email campaigns Conduct quality assurance checks across all assets (links, rendering, formatting, tagging, naming conventions) Maintain consistency and accuracy across HubSpot campaigns, assets, and folders Support list creation, segmentation, and basic performance monitoring Website Content Production (Drupal) Update, edit, and publish front-end web content in Drupal Maintain page accuracy, formatting, and metadata according to brand and UX guidelines Upload images, files, and assets using established templates and content guidelines Perform content quality checks prior to publishing to ensure consistency and compliance Support recurring updates, campaign landing page refreshes, and content maintenance needs Cross-Functional Support & Collaboration Support internal marketing team requests for HubSpot and Drupal execution Partner with the Senior Digital Marketing Specialist to implement best practices and improve execution workflows Collaborate with segment marketing teams and content owners to obtain requirements and clarify production needs Communicate project status, risks, and timelines to stakeholders Assist with light copy editing and formatting when needed to ensure clean and clear content delivery Job Requirements: Experience: 4 years of digital marketing production experience (marketing automation, website updates, or campaign execution) Hands-on experience with HubSpot and/or Drupal preferred. Experience working in a structured production or agency environment a plus. HubSpot and/or Drupal certification Education: Bachelor’s degree in Marketing, Communications, or Digital Media preferred. Specific Skills & Knowledge Required: Proficiency in HubSpot, Drupal, and MS Office; familiarity with Canva or Adobe Creative Suite is a plus Basic understanding of HTML/CSS is helpful but not required Strong organizational skills and ability to manage multiple requests with tight deadlines Exceptional attention to detail and commitment to accuracy Strong communication and collaboration skills Ability to follow established processes while also identifying opportunities to improve them Please note that by submitting an employment application you consent to World Fuel Services processing your information for this role and potentially for future employment opportunities, in accordance with applicable laws. To learn more about how we protect and/or process personal information, please visit the WFS Privacy Center at: https://www.wfscorp.com/en/privacy-center. MH Aviation Services (PTY) Ltd. At World Kinect, our people "Fuel Their Careers". We work in more than 150 locations worldwide and come from a diverse range of cultural backgrounds that offer an equally diverse range of skills. As a global leader in the fuel industry, World Fuel Services offers exceptional individuals the opportunity to become part of a truly successful international corporation. We are proud to be among the Fortune 100 companies.