What are the responsibilities and job description for the Email & SMS Marketing Specialist position at WFOGen?
About WFOGen:
WFOGen is a start-up venture capital firm with a growing portfolio of investments from creative and tech to service-based companies and beyond. We are a fast-growing, innovative and entrepreneurial group bringing to life the most exciting ideas across a variety of businesses and fields. Since opening in 2024, we have seen rapid expansion in both our team and market presence, and place emphasis on delivering quick, flawlessly executed results. This is a once-in-a-lifetime opportunity to join a talented, results-driven firm looking to make their mark across an array of industries.
About the Role:
Reporting to the Director of Marketing, the Email and SMS Marketing Specialist will be responsible for owning email and SMS marketing campaigns across our entire portfolio. From creation of automated flows, generating leads, analyzing marketing performance, and working within multiple software systems to drive sales, you bring a data-driven approach to digital marketing. You excel at designing communications and implementing schedules that maximize user engagement, and thrive in collaborative, results-focused environments.
Core Job Responsibilities:
- Write and implement email and SMS marketing sequences across a variety of platforms and industries
- Set up workflows, triggers, custom values, tags, and conditional logic
- Track campaign performance (open rates, reply rates, booking rates) and adjust accordingly
- Identify gaps in automation and propose workflow improvements
- Collaborate cross-functionally with design and content teams to create cohesive messaging and optimized customer journeys
About You:
Required Experience
- 1-3 years of experience managing high-volume Email and SMS programs
- Deep knowledge of retention, lifecycle or CRM marketing
- Highly analytical with a strong understanding of key metrics
- Strong written and verbal communication skills
- Comfortable working independently in a fast-paced, start-up environment
Preferred Qualifications
- Previous experience in an agency or multi-client environment
- Previous experience working with Braze preferred
Compensation and Benefits:
- Base Salary of $70,000-$75,000 commensurate with experience
- Flexible, hybrid work arrangement (2-3 days in-office, 2-3 days remote)
- Exposure to diverse projects and cutting-edge technologies
- Opportunity for learning, growth and advancement in a high energy, collaborative environment
- Health benefits and PTO package
Legal work authorization in the United States is required for consideration for this position.
WFOGen is an equal opportunity employer committed to diversity and inclusion. We encourage applications from candidates of all backgrounds and experiences. Please let us know if you require accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.
Salary : $70,000 - $75,000