What are the responsibilities and job description for the Sales & Marketing Manager - MashUp Food Hall + Genuine Work position at Weyland Ventures?
Job Title: Sales & Marketing Manager
Location: Mashup Food Hall Genuine Work – Louisville, KY Employment Type: Full-Time | Reports to: General Manager
About Mashup Food Hall: Mashup is a high-energy, boundary-pushing food hall and Genuine Work is a collaborative, coworking space - both located in Louisville's NULU neighborhood. Home to culinary creatives, pop-up chefs, a full bar, and a steady rotation of community activations, Mashup is designed to be a place where locals and visitors gather to eat, drink, work, and play-all under one industrial-modern roof.
Position Overview: We're looking for a Sales & Marketing Manager who isn't just a closer-they're a connector, a strategist, and a community-minded advocate for everything Mashup stands for. This role is responsible for driving visibility, filling the hall with energy and guests, and building strong cross-sector partnerships. You're equal parts hype-person and planner, bringing our brand to life through outreach, events, tourism connections, and a marketing strategy that turns awareness into action.
Key Responsibilities:
- Strategic Sales & Partnerships
- Identify and secure group sales opportunities from hotels, tourism organizations, local employers, convention groups, and residential partners
- Build and manage relationships with corporate clients, travel planners, and regional event organizers
- Develop creative outreach strategies that convert awareness into visits and partnerships
- Track sales pipelines, outreach efforts, and performance metrics tied to occupancy, group bookings, and private events
- Marketing Strategy & Execution
- Work with leadership to develop and execute marketing plans aligned with seasonal programming and vendor needs
- Collaborate with the Programming Manager and Bar Team to promote special events, menu launches, vendor spotlights, and pop-ups
- Manage advertising channels (social, email, local publications) and coordinate photography and content development
- Maintain and grow Mashup's presence in community calendars, tourism guides, press releases, and digital listings
- Community Engagement & Representation
- Serve as a visible representative of Mashup at industry events, neighborhood meetings, tourism functions, and local happenings
- Cultivate meaningful relationships with downtown stakeholders, hotel concierges, NULU businesses, and community organizations
- Coordinate cross-promotional campaigns with nearby businesses, festivals, and cultural events
- Venue Visibility & Space Activation
- Support vendor and bar sales through smart promotion and creative traffic-driving ideas
- Develop seasonal campaigns that create urgency and bring foot traffic through the doors
- Ensure that coworking, private events, vendor carts, and chef residencies are consistently marketed and booked
Who You Are:
- A strategic thinker who understands how marketing, partnerships, and brand awareness drive sales
- A natural connector who thrives in the community and knows how to work a room
- A self-starter who can design and execute a marketing plan from idea to outcome
- A curious collaborator who sees opportunities across sectors-hospitality, tourism, real estate, and culture
- A closer with taste, who understands brand voice and how to protect it while selling effectively
- Comfortable juggling calendars, campaigns, partnerships, and press-all in a single week
Preferred Experience:
- 3–5 years in marketing, sales, or community engagement-preferably in hospitality, tourism, or multi-concept venues
- Proven ability to build partnerships and drive traffic to a physical space
- Strong understanding of marketing tactics across digital, print, and experiential
- Knowledge of the Louisville hospitality, tourism, and events landscape a major plus
- Willingness to work some nights/weekends for community and promotional events
