Social Media Manager

Westmoor Mfg. Co. is seeking a strategic and creative Social Media Manager to lead the growth and evolution of our brand presence across digital platforms. This role owns the overarching social media strategy and execution for Panhandle and Rock & Roll Denim, working closely with the Social Media & Marketing Coordinator to ensure operational success. The Social Media Manager is responsible for elevating brand storytelling, strengthening influencer partnerships, and translating product launches and events into revenue-driving social campaigns. The ideal candidate is a performance-driven leader who is comfortable building content roadmaps, managing high-level creator relationships, and capturing real-time content at live events.

Responsibilities:

• Develop and own the social media strategy aligned with brand and business objectives, including quarterly content roadmaps for product launches and retail moments.
• Lead influencer and athlete strategy across Meta and TikTok, including recruitment, contract management, and performance tracking.
• Oversee creator seeding and product gifting programs to build brand advocacy and long-term partnerships.
• Activate influencers within TikTok Shop and live shopping initiatives to drive digital commerce.
• Lead ideation for social-first campaigns and direct high-quality photo/video content capture at shoots and brand activations.
• Ensure all content is platform-optimized, trend-aware, and maintains brand standards across all channels.
• Own channel KPIs including engagement, follower growth, reach, and social-attributed revenue.
• Partner with the media agency on paid social strategy and creative testing to optimize performance.
• Provide direction and guidance to the Social Media & Marketing Coordinator to ensure workflow efficiency.
• Utilize AI tools and structured planning systems to streamline content development and reporting processes.

Qualifications:

• Minimum 5 years of progressive social media experience in fashion, retail, or lifestyle industries.
• Proven success managing influencer partnerships and experience with social commerce integrations like TikTok Shop.
• Demonstrated track record of growing social channels and elevating brand presence through strategic storytelling.
• Strong creative eye with experience directing and editing short-form video content (CapCut, Adobe Creative Suite, Canva).
• Deep understanding of Instagram, Facebook, and TikTok algorithms and emerging digital trends.
• Experience leveraging AI tools to improve social media workflow and efficiency.
• Ability to work effectively in live event environments and fast-paced settings.
• Highly organized and proactive with a portfolio demonstrating measurable campaign growth.