Sales Specialist

Westminster Communities of Florida, a nationally recognized, faith-based, not-for-profit organization, is seeking an experienced and dynamic Sales Specialist to join our team. This high-impact role is responsible for driving sustained move-in growth across assigned Westminster Communities, helping us fulfill our mission of serving older adults with excellence.

If you are a strategic, mission-driven sales leader who thrives in a fast-paced environment, excels at building relationships, and loves seeing your efforts directly influence occupancy and revenue success, this is the role for you!

What You’ll Do

As our Sales Specialist, you will be a key driver of occupancy and revenue growth by optimizing every step of the sales process. You will:

• Work onsite with Executive Directors and community sales teams to achieve targeted move-in results.

• Conduct high-quality daily phone and in-person sales activities that convert leads into move-ins, while maintaining rate integrity.

• Participate in daily stand-ups, community events, and provide up-to-date product knowledge to teams.

• Partner with the Regional Sales Director to design and execute strategic plans that meet or exceed occupancy and revenue goals.

• Manage CRM and sales technology platforms, ensuring accurate data entry, reporting, and periodic database cleanup.

• Coach, motivate, and inspire community sales teams to consistently meet weekly and monthly sales expectations.

• Maintain strong market awareness by monitoring competition and identifying opportunities for growth.

• Provide accurate weekly move-in forecasts and communicate incoming resident needs to ensure exceptional customer satisfaction.

• Collaborate on quarterly Marketing Action Plans and ensure alignment with Westminster’s strategic marketing initiatives.

• Support marketing and lead-generation efforts in partnership with the Director of Marketing and Creative Team.

• Review and approve community marketing collateral to ensure brand consistency and quality.

• Deliver ongoing training and coaching for sales team members, including mystery shopping and skills evaluation.

• Provide hands-on support for sales activities as needed.

• Travel extensively (up to 100%), with a flexible schedule and the ability to support various communities with short-notice assignments.

What We’re Looking For

• Bachelor’s degree (B.A./B.S.) in a business-related field required

• 3–5 years of sales management experience required

• Experience in a CCRC or senior living setting strongly preferred

• Regional/multi-site experience strongly preferred

• Exceptional verbal and written communication skills

• A mission-driven approach and passion for helping older adults and the communities that serve them

EOE, DFWP – “We honor those who have served.”