What are the responsibilities and job description for the Brand Development Manager position at Westfield Outdoor, Inc.?
Brand Development Manager
(On-site, Indianapolis, IN | International Travel Required)
About Westfield Outdoors
Westfield Outdoors, Inc. is a leading designer and manufacturer of outdoor products including furniture, tents, coolers, and gear. We partner with top retailers to deliver innovative, high-quality products under both private label and our own national brands. With headquarters in Indianapolis, IN, and global sourcing and development teams throughout Asia, Westfield is uniquely positioned to drive growth in the outdoor industry.
Position Summary
The Brand Development Manager will serve as the brand owner for our key brands, driving growth through product development leadership, pricing and channel strategies, and cross-functional coordination between U.S. and Asia teams. Reporting directly to the COO, this role combines the responsibilities of a traditional Brand Manager with the authority to set product timelines, oversee brand alignment across development and marketing, and establish pricing and channel sales strategies.
This is a highly visible, strategic position with international scope. The ideal candidate is equally comfortable leading product development processes, influencing cross-functional teams, and building brand equity that translates into measurable sales growth.
Key Responsibilities
Brand Leadership & Strategy
- Serve as the primary owner of the brand vision, strategy, and growth roadmap for our key strategic brands.
- Develop and execute pricing strategy, MAP/MSRP positioning, and channel sales strategies.
- Drive brand growth by aligning product innovation, marketing, and sales objectives.
Product Development Input & Oversight
- Participate in product ideation and innovation for assigned brands.
- Own and manage the full product development timeline, ensuring all milestones are met.
- Work cross-functionally with U.S. Product Development teams and China-based sourcing/manufacturing teams.
- Ensure all products align with brand identity, quality standards, and financial goals.
- Travel internationally (primarily to China) to oversee development, sourcing, and production milestones.
Cross-Functional Collaboration
- Partner with the EVP of Product Development and PD teams to bring brand-right products to market.
- Coordinate with Marketing to align go-to-market assets, packaging, photography, and brand storytelling.
- Provide input and oversight on launch calendars, ensuring all functions deliver against deadlines.
Business Growth & Financial Ownership
- Monitor and report on brand-level KPIs daily.
- Establish sales forecasts, margin targets, and profitability benchmarks.
- Monitor channel performance and recommend adjustments in product, pricing, or positioning.
- Report directly to the COO on brand health, growth, and long-term strategy.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 8 years of experience in brand management, product management, or category management.
- Demonstrated success managing consumer brands, preferably in outdoor products, sporting goods, or consumer durables.
- Strong financial acumen, including experience setting pricing and margin strategies.
- Proven ability to manage complex timelines and cross-functional teams, including international teams.
- Willingness to travel internationally (up to 25% of the year).
- Excellent leadership, communication, and organizational skills.
Compensation & Benefits
- Salary range commensurate with experience.
- Comprehensive benefits package including health insurance, 401(k), profit sharing, and paid time off.
- Opportunity to directly shape the growth and launch of national brands.