What are the responsibilities and job description for the Marketing Director position at Western Welding Academy?
Lead the marketing that fuels a movement in the trades
At Western Welding Academy, we prepare people for real careers in a trade that changes lives. As our Marketing Director, you own the strategy that puts our mission in front of the next generation of skilled welders, from the first ad they see to the day they apply. This is a builder's seat. You'll lead the brand, the campaigns, the content, and the team behind all of it. If you're a data-driven marketer who wants your work to mean something, this is the job.
What you'll do
Your pay is only part of the picture. As a full-time team member, here's the real value of working at Western Welding Academy:
Employment is contingent on successfully passing a background check and a pre-employment drug screening. We'll walk you through both once an offer is extended.
Equal opportunity
Western Welding Academy is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or any other status protected by law.
At Western Welding Academy, we prepare people for real careers in a trade that changes lives. As our Marketing Director, you own the strategy that puts our mission in front of the next generation of skilled welders, from the first ad they see to the day they apply. This is a builder's seat. You'll lead the brand, the campaigns, the content, and the team behind all of it. If you're a data-driven marketer who wants your work to mean something, this is the job.
What you'll do
- Own the marketing strategy. Build and run a plan that grows our reach, drives student applications, and lowers our cost to acquire each new student. We set ambitious targets here, and you'll own hitting them.
- Lead the brand. Keep our brand strong, consistent, and clear across every channel, and protect its reputation as we grow.
- Run the campaigns. Plan and execute integrated campaigns across digital, social, email, events, and more. Manage the budget and optimize for ROI.
- Drive digital. Oversee SEO, SEM, paid ads, email, and content marketing, and keep us current as the tools and platforms change.
- Win on social. Guide engaging campaigns and high-quality video and photo content across TikTok, YouTube, Instagram, and Snapchat.
- Lead the team. Mentor a group of marketing professionals, set clear goals, and manage outside vendors and agencies.
- Let the data lead. Track the numbers, run market research, and report clear results and recommendations to leadership.
- Bachelor's degree in a relevant field (video, art, photography, sales, or graphic design preferred)
- 5 years in marketing, with at least 3 years leading a team
- A proven track record of building and executing marketing strategies that deliver
- Strong skills in digital marketing, social media, and content creation
- A natural eye for video and photography, with hands-on skills to match
- Excellent leadership, communication, and people skills
- Strong analytical and problem-solving ability, and comfort managing several projects at once
- Experience with marketing automation and CRM tools like HubSpot or Salesforce
- A plus: experience with Shopify, tools like Aircall, ManyChat, or Klaviyo, and a background in psychology or consumer behavior
Your pay is only part of the picture. As a full-time team member, here's the real value of working at Western Welding Academy:
- Free medical option. Our Cigna HDHP is fully company-paid for you and your family. That's $0 out of your paycheck.
- Money toward your health costs. Choose the HDHP and we add $1,000 a year to your Health Savings Account.
- Company-paid life insurance. $75,000 in coverage at no cost to you.
- 401(k) with a match. We match up to 3.5% of your pay to help you build for the future.
- Dental and vision coverage through Principal at low monthly cost.
- Unlimited PTO from your very first day.
- Nine paid holidays, including Good Friday, Black Friday, and Christmas Eve.
- A mission that matters. Your work helps put people into life-changing careers and helps rebuild America's skilled workforce, one welder at a time.
Employment is contingent on successfully passing a background check and a pre-employment drug screening. We'll walk you through both once an offer is extended.
Equal opportunity
Western Welding Academy is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or any other status protected by law.
Salary : $1,000