What are the responsibilities and job description for the Area Sales Manager position at Western States Lodging & Management?
Layton Hotel Portfolio
Western States Lodging & Management | Layton, UT
Position Summary
Western States Lodging & Management is seeking a driven Area Sales Manager to lead sales strategy and revenue growth across our Layton, Utah hotel portfolio. This role supports four Marriott and Hilton branded properties: Hilton Garden Inn Layton, Home2 Suites Layton, Courtyard Layton, and TownePlace Suites Layton.
The Area Sales Manager will be responsible for expanding market presence, building strong corporate and group relationships, and driving occupancy across all assigned hotels. This is a multi-property position that requires frequent travel between locations within the Layton market.
Compensation & Benefits
We offer a competitive compensation package designed to attract and retain top hospitality sales talent:
- Base salary: $50,000–$60,000 annually (dependent on experience)
- Performance-based incentive and bonus opportunities
- Medical, dental, and vision insurance
- Life insurance coverage
- 401(k) with company match
- Health Savings Account (HSA) option
- Paid time off and paid holidays
- Mileage and travel reimbursement between properties
- Hotel discounts and additional employee benefits
What You'll Be Doing
In this role, you will oversee sales efforts for all four Layton-area hotels, focusing on group, corporate, and transient business development. Key responsibilities include:
- Identifying and developing new business opportunities within the Layton market
- Managing and growing key corporate and group accounts
- Responding to leads, RFPs, and inquiries in a timely and professional manner
- Conducting hotel tours and negotiating contracts and rate agreements
- Maintaining accurate sales activity and pipeline data in CRM systems
- Collaborating closely with the Area Director of Sales and each hotel's General Manager
- Representing the hotels at networking events, trade shows, and community functions
- Working with operations teams to ensure successful group execution and guest satisfaction
Success Metrics
Performance in this role will be measured by occupancy growth, revenue production, sales pipeline strength, conversion ratios, and the development of new group and corporate accounts. Community engagement and market visibility will also be key indicators of success.
Qualifications
Required:
- Bachelor's degree in business, hospitality, or a related field-or equivalent experience
- 5 years of hotel sales or hospitality sales leadership experience
- Demonstrated ability to meet or exceed revenue goals
- Strong presentation, negotiation, and relationship-building skills
- Proficiency with CRM platforms and Microsoft Office
- Ability to travel regularly between Layton-area properties
Preferred:
- Experience with Hilton and/or Marriott brands
- Multi-property or regional hotel sales experience
Who Will Excel
This position is ideal for a motivated hospitality sales professional who enjoys autonomy, building long-term relationships, and driving measurable business results. If you thrive in a fast-paced, multi-property environment and are passionate about hotel sales, this opportunity offers significant impact and growth potential.
Salary : $50,000 - $60,000