Area Director of Sales

Western States Lodging & Management is seeking a highly accomplished Area Director of Sales (ADOS) to provide strategic leadership and revenue oversight for a portfolio of hotels in the Boise/Nampa, Idaho market, including TownePlace Suites Nampa, La Quinta Inn & Suites Boise, and Tru by Hilton Boise.

This executive-level role is designed for a results-driven hospitality leader with a proven ability to drive revenue performance, develop high-performing teams, and execute sophisticated sales strategies across multiple assets.

Position Summary

The Area Director of Sales is responsible for the development, implementation, and execution of comprehensive sales and revenue strategies across the assigned portfolio.

This role requires a balance of strategic leadership, analytical decision-making, and direct sales engagement to maximize profitability and market share.

Working in close partnership with General Managers and corporate leadership, the ADOS ensures alignment with organizational objectives while upholding Western States Lodging & Management's Personal Touch philosophy.

Key Responsibilities

Strategic Revenue Leadership

• Develop and execute integrated sales and marketing strategies to optimize occupancy, ADR, and RevPAR across all properties
• Leverage market intelligence, demand trends, and performance data to identify opportunities and mitigate risks
• Lead the annual budgeting and business planning process, ensuring alignment with ownership goals
• Drive revenue across all segments, including corporate, group, and extended-stay business

Sales Leadership & Talent Development

• Provide direct leadership, coaching, and mentorship to on-property sales teams
• Establish clear performance expectations and accountability measures
• Foster a culture of professionalism, collaboration, and continuous improvement

Performance Management & Reporting

• Oversee sales activity, pipeline development, and production metrics across the portfolio
• Analyze performance data to evaluate strategy effectiveness and inform decision-making
• Prepare and present regular forecasts, reports, and strategic updates to senior leadership

Cross-Functional Collaboration

• Partner with General Managers and operations teams to ensure alignment between sales strategies and service delivery
• Serve as the primary liaison between corporate leadership and property teams
• Maintain and expand relationships with key accounts, partners, and community stakeholders

Qualifications

Required:

• Bachelor's degree in Business, Hospitality Management, or related discipline (or equivalent professional experience)
• Minimum of 4 years of progressive hotel sales experience, including leadership responsibilities
• Demonstrated success driving revenue growth in a multi-property or complex environment
• Strong financial acumen, with experience in forecasting, budgeting, and revenue management systems
• Exceptional leadership, communication, and interpersonal skills
• Ability to travel regularly within the Boise/Nampa market

Preferred:

• Multi-property or regional sales leadership experience
• Experience with Hilton and/or Marriott brand systems and standards
• Advanced education or formal leadership training

Performance Expectations

Success in this role will be measured by:

• Sustained revenue growth and improved profitability across the portfolio
• Achievement of occupancy, ADR, and RevPAR targets
• Strength and consistency of sales pipeline and conversion performance
• Development and retention of high-performing sales teams
• Enhanced market presence and strategic account growth

Compensation & Benefits

Western States Lodging & Management offers a comprehensive and competitive compensation package, including:

• Base salary commensurate with experience
• Performance-based incentive opportunities
• Medical, dental, and vision insurance
• Life insurance coverage
• 401(k) with company match
• Health Savings Account (HSA)
• Paid time off and paid holidays
• Mileage and travel reimbursement
• Employee hotel discounts and additional company-sponsored benefits

About Western States Lodging & Management

Western States Lodging & Management is committed to delivering exceptional hospitality experiences through a culture rooted in integrity, service, and genuine human connection. Our Personal Touch approach drives performance, strengthens relationships, and creates lasting value for our guests, associates, and ownership partners.

Qualified candidates are encouraged to apply and join a forward-thinking organization dedicated to excellence in hospitality leadership.