What are the responsibilities and job description for the Area Director of Sales – Senior Living position at Western States Lodging & Management?
Are You a Proven Senior Living Sales Leader?
Do you see opportunity where others see vacancies? Are you energized by mentoring teams, driving occupancy, and helping families feel confident in one of the most important decisions of their lives?
Western States Lodging & Management (WSLM) is seeking an Area Director of Sales - Senior Living to lead sales strategy, performance, and team development across our Nevada senior living communities. This is a high-impact leadership role for someone who blends strategic sales execution with hands-on coaching and relationship- driven leadership.
Compensation & Benefits
- Salary: $100,000-$110,000 annually, based on experience a performance-based commission and bonus structure.
- Benefits Package Includes:
- Medical, dental, and vision insurance
- Paid time off and holidays
- 401(k) with company match
- Professional development and leadership growth opportunities
- Supportive, relationship-first company culture
What You'll Do
As an Area Director of Sales, you'll serve as a strategist, coach, consultant, and ambassador, ensuring strong pipelines, consistent occupancy growth, and high- performing sales teams.
Key Responsibilities
- Lead and execute sales strategy across an assigned cluster of senior living communities
- Drive occupancy, prospect pipeline health, ready-wait list growth, and topline revenue
- Coach, mentor, and develop community sales leaders and teams to exceed performance goals
- Provide on-site sales leadership support, including fill-in coverage when needed
- Analyze market trends, competitor positioning, and referral performance
- Partner with Executive Directors and Operations leaders to align sales and community performance
- Ensure consistent use of WSLM's "Personal Touch" sales system and CRM best practices
- Support pre-sales, community ramp-ups, redevelopments, and acquisitions
- Build and maintain strong referral pipelines and community partnerships
- Prepare and present sales, occupancy, and pipeline reports to senior leadership
What Success Looks Like
- Communities maintain strong, well-documented CRM pipelines
- Healthy referral source activity driving at least 20% of inquiries
- Strong tour-to-close ratios and ready-wait list conversion
- Occupancy and revenue targets consistently met or exceeded
- Sales associates show measurable skill growth, confidence, and performance improvement
Qualifications
This role is ideal for a hands-on sales leader who thrives in a fast-paced, results-driven environment while leading with empathy and purpose.
What we're looking for:
- Bachelor's degree in Business or related field (or equivalent experience)
- 5 years of B2C sales experience (senior living, hospitality, real estate, or similar preferred)
- 3 years of sales leadership experience preferred
- Strong relationship-building and communication skills
- CRM proficiency and strong data-driven decision-making skills
- Proficiency in Microsoft Office
- Valid driver's license and ability to travel locally/regionally
Why Join Western States Lodging & Management?
At WSLM, we believe in Serving You Like Family. Our culture is relationship-first, values-driven, and focused on developing leaders who make a real difference in the lives of residents, families, and team members.
Ready to lead, inspire, and grow?
Apply today and help shape the future of senior living sales at WSLM.
Salary : $100,000 - $110,000