What are the responsibilities and job description for the Enrollment Counselor / Assistant Director position at Western Carolina University?
The primary location of this position is on-site in Cullowhee, NC. This position is designated as being exempt from the State of North Carolina Human Resources Act (EHRA).
The position title (Enrollment Counselor or Assistant Director of Admissions) will be determined based on the selected candidate’s education, qualifications, and directly related professional experience, in accordance with university and UNC System guidelines. Final title determination will be made at the time of hire.
The Enrollment Counselor/Assistant Director of Admissions is responsible for recruiting prospective students and guiding them and their families through the college selection process.
Key responsibilities include providing clear and informative guidance on the benefits of a college education and the available pathways to achieve it; delivering accurate and comprehensive information about Western Carolina University’s admissions process, financial aid, academic programs, and campus life; and evaluating academic credentials to determine admissibility and render admission decisions. The role also involves developing and implementing recruitment strategies and outreach activities designed to convert prospective students into enrolled students, as well as coordinating special projects that support student recruitment efforts.
Additionally, this position contributes to enhancing the university’s image by assisting in the design and development of print and digital marketing materials that reflect the quality and value of WCU’s academic offerings. The Enrollment Counselor/Assistant Director actively builds and maintains relationships with high school counselors, community college advisors, and community-based organization (CBO) leaders, and represents the WCU Admissions Office through recruitment visits to high schools, community colleges, and regional events and forums.
This position requires weekly travel within designated regions of North Carolina as well as other territories, as assigned by the institution, along with limited evening and weekend work. The incumbent is also expected to participate in on-campus recruitment events in Cullowhee, including Open Houses and other special programs, as needed, as well as periodic on-campus engagement of up to one day per academic semester.
The position title (Enrollment Counselor or Assistant Director of Admissions) will be determined based on the selected candidate’s education, qualifications, and directly related professional experience, in accordance with university and UNC System guidelines. Final title determination will be made at the time of hire.
The Enrollment Counselor/Assistant Director of Admissions is responsible for recruiting prospective students and guiding them and their families through the college selection process.
Key responsibilities include providing clear and informative guidance on the benefits of a college education and the available pathways to achieve it; delivering accurate and comprehensive information about Western Carolina University’s admissions process, financial aid, academic programs, and campus life; and evaluating academic credentials to determine admissibility and render admission decisions. The role also involves developing and implementing recruitment strategies and outreach activities designed to convert prospective students into enrolled students, as well as coordinating special projects that support student recruitment efforts.
Additionally, this position contributes to enhancing the university’s image by assisting in the design and development of print and digital marketing materials that reflect the quality and value of WCU’s academic offerings. The Enrollment Counselor/Assistant Director actively builds and maintains relationships with high school counselors, community college advisors, and community-based organization (CBO) leaders, and represents the WCU Admissions Office through recruitment visits to high schools, community colleges, and regional events and forums.
This position requires weekly travel within designated regions of North Carolina as well as other territories, as assigned by the institution, along with limited evening and weekend work. The incumbent is also expected to participate in on-campus recruitment events in Cullowhee, including Open Houses and other special programs, as needed, as well as periodic on-campus engagement of up to one day per academic semester.
Minimum Qualifications
- Interested candidates must already be legally authorized to work in the United States and will not require any immigration sponsorship or support.
- Bachelor’s degree from an accredited institution required; degree field is not restricted.
Preferred Qualifications
- An advanced degree and at least one year of admissions experience are preferred.
Position Type
Permanent Full-Time
Number of Hours Per Week
40
Number of Months Per Year
12
Posting Text
Open Date
05/28/2026
Close Date
Open Until Filled
Yes
Special Instructions to Applicants
Review of applications will begin immediately and continue until the position is filled. Applications must be submitted online and must include a current resume or curriculum vitae, a cover letter, and a list of at least three professional references with complete contact information.
For questions or additional information, please contact kpresha@email.wcu.edu
For questions or additional information, please contact kpresha@email.wcu.edu
Background/E-Verify
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks.
Western Carolina University uses E-Verify to confirm employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. Proper documentation of identity and employability are required at the time of employment.
Western Carolina University uses E-Verify to confirm employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. Proper documentation of identity and employability are required at the time of employment.
Credential Verification
All new employees are required to have listed credentials/degrees verified within 30 days of employment. All new employees who will be teaching are required to provide official transcripts within 30 days of employment. Transcripts should be provided for the highest earned degree and/or the degree which is being used to satisfy credential/qualification requirements.
EOE
Western Carolina University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; ethnicity; religion; sex; pregnancy; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at jobs@email.wcu.edu.
University Safety
The Western Carolina University Annual Safety Report is available online at University Annual Safety Report or in hard-copy by request at the office of the Vice Chancellor for Student Affairs, 227 HFR Administration Building, Cullowhee, NC 28723 (828-227-7147) or the Office of University Police, 111 Camp Annex, Cullowhee, NC 28723 (828-227-7301). The report, required of all universities participating in Title IV student financial aid programs, discusses crime statistics, procedures for reporting suspicious or criminal activity, security, police authority, crime prevention strategies, university policies on substance abuse and sexual offenses, workplace violence and fire safety.
Benefits:
Retirement Plan, Vacation & Paid Time Off, Dental Insurance