What are the responsibilities and job description for the Sales Manager position at Westbound & Down Brewing Company?
Westbound & Down Brewing Co — Sales Manager
Join Colorado’s Fastest-Growing & Most Award-Winning Brewery since 2019
Founded in 2015 in the heart of the Rockies, Westbound & Down Brewing Company has grown from a single mountain-town brewpub into one of Colorado’s most celebrated independent breweries. With acclaimed locations in Idaho Springs, Lafayette, Denver’s Dairy Block, and new ventures in Aspen, Basalt, and soon to be Wheat Ridge, we’re building something special — a company rooted in hospitality, adventure, and an obsession with world-class beer.
Our dedication to quality and creativity has earned us national recognition — including seven medals at the 2025 Great American Beer Festival and the title of Brewery & Brewer of the Year (5,001–15,000 Barrels). That follows our 2019 GABF win as Midsize Brewpub of the Year, cementing our reputation as one of the premier breweries in the country.
Now, we’re looking for a motivated and ambitious Sales Manager to help continue that momentum.
What You’ll Do
As our Sales Manager, you’ll take the lead on driving growth within our Elite Brands distribution footprint, managing relationships with distributor reps, key retailers, and on/off-premise key accounts. You’ll represent Westbound & Down in the field, championing our award-winning beers, and ensuring our story — and our products — reach more fans across Colorado.
This role is perfect for a self-starter who thrives on relationship building, organization, and strategic execution. You’ll work in conjunction with the Head of Sales to plan and execute key account planning, pricing all while tracking sales performance and finding creative ways to grow our presence.
Key Responsibilities
- Develop and execute sales strategies tailored to key accounts that align with company goals and market conditions.
- Collaborate with the Head of Sales to present annual business plans and pricing strategies for key chain accounts.
- Analyze pricing trends, customer data, and market dynamics to recommend adjustments and competitive positioning.
- Partner with Westbound & Down and Elite Brands leadership to ensure accurate retail planning, programming, and pricing.
- Strengthen relationships with key accounts, addressing pricing expectations and ensuring mutual success.
- Support Elite Brands key account managers with promotions, pricing, rebates, and incentive programs.
- Assist in developing long-term pricing models to improve revenue, distributor relationships, and customer retention.
- Maintain management of a set number of Elite Brands sales reps and work in conjunction with them in market on a weekly basis to maintain permanent placements while also increasing PODs.
What We’re Looking For
- 3 years of experience in brewery or wholesaler sales management.
- Proven success managing on- and off-premise key accounts.
- Cicerone or other beer certification strongly preferred.
- Deep knowledge of Westbound products as well as other relevant craft beer and enthusiasm for the community that surrounds it.
- Excellent communication, negotiation, and relationship-building skills.
- Highly organized, detail-oriented, and self-motivated.
- Valid driver’s license, reliable transportation, and clean driving record.
- Comfort tracking mileage and expenses accurately.
- Applicants should reside in the greater Denver area.
Compensation & Benefits
- $60,000–$80,000 base salary, plus performance-based bonus structure (depending on experience).
- Mileage reimbursement at the federal rate.
- Paid time off: 2 weeks (10 Days) in your first year, with generous annual increases.
- 8 paid holidays per year.
- Health insurance with significant employer contribution.
- Professional development reimbursement.
- Beer, food, and merch perks.
Why Westbound & Down?
At Westbound & Down, we’re more than a brewery — we’re a team of explorers, creators, and collaborators who believe that the best beer experiences come from a blend of craftsmanship, hospitality, and adventure. Whether in the brewhouse, at a festival, or in the market, our team is united by a drive to make world-class beer and share it with the people who love it most.
If you’re ready to join Colorado’s most awarded and fastest-growing brewery, we want to hear from you.
Apply today and help us keep pushing craft beer forward.
Flexible work from home options available.
Salary : $60,000 - $80,000