Demo

Territory Sales Manager

West Side Beer Distributing
Lansing, MI Full Time
POSTED ON 1/10/2026
AVAILABLE BEFORE 3/10/2026

West Side Beer Distributing is looking to fill our open Territory Sales Manager position in our Lansing branch. The position services Lansing, Grand Ledge, DeWitt, Holt, and Westphalia area. West Side Beer Distributing offers a competitive benefits package including 401K/profit sharing, vacation/sick time, medical, dental, vision, short/long term disability insurance and more!

POSITION SUMMARY

Responsible for supervising Sales Representatives covering the On, Off and Chain segments in a predetermined zone. This position oversees and manages the implementation of all sales and marketing objectives. Responsible for adhering to and holding their direct reports accountable to all company policies, standard operating procedures, MLCC guidelines and supplier agreements.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

  • Lead your team to deliver on company sales objectives within your Zone.
  • Analyze sales data to uncover and act upon opportunities within your Zone.
  • Conduct market days with your Sales Representatives.
  • Recommend products to customers, based on customers' needs and interests.
  • Contact regular and prospective customers to demonstrate products, explain product features, and solicit orders.
  • Monitor market conditions, product innovations, and competitors' products, prices, and sales.
  • Perform administrative duties, such as preparing sales budgets and reports, keeping sales records, and filing expense account reports.
  • Know and understand supplier programs, PFP programs and WSB market and company sales goals and objectives
  • Check inventory levels and rotation and monitor product quality according to company and supplier standards.
  • Oversee the planning and execution of product displays in retail stores and make recommendations to retailers regarding product displays, promotional programs, and advertising.
  • Understand the space management program and building of retail shelf space vs. competition.
  • Negotiate with retail merchants to improve product exposure, such as shelf positioning.
  • Responsible for training and development according to company standards. Ensure all direct reports complete training requirements.
  • Know and understand all competitive pricing.
  • Know and understand the chain programming in all key chain retail accounts
  • Understand the basics of draft systems and troubleshooting processes on premise.
  • Maintain positive customer relations.

POSITION QUALIFICATIONS

Competency Statement(s)

· Communication, Oral - Ability to communicate effectively with others using the spoken word.

  • Ambition - The drive to achieve personal advancement.
  • Presentation Skills - Ability to effectively present information publicly.
  • Decision Making - Ability to make critical decisions while following company procedures.
  • Accountability - Ability to accept responsibility and account for his/her actions.
  • Adaptability - Ability to adapt to change in the workplace.
  • Management Skills - Ability to organize and direct oneself and effectively supervise others.
  • Self-Motivated - Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative.
  • Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
  • Relationship Building - Ability to effectively build relationships with customers and co-workers.
  • Team Builder - Ability to convince a group of people to work toward a goal.
  • Time Management - Ability to utilize the available time to organize and complete work within given deadlines.
  • Working Under Pressure - Ability to complete assigned tasks under stressful situations.
  • Training - Ability to develop a particular skill in others to bring them up to a predetermined standard of work performance.
  • Ethical - Ability to demonstrate behavior conforming to a set of values and accepted standards.
  • Sales Ability - Ability to use appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea.
  • Communication, Written - Ability to communicate in writing clearly and concisely.
  • Competitiveness - Having and demonstrating determination in pursuit of goals and objectives.
  • Friendly - Ability to exhibit a cheerful demeanor toward others.
  • Problem Solving - Ability to find a solution for or to deal proactively with work-related problems.
  • Energetic - Ability to work at a sustained pace and produce quality work.
  • Initiative - Ability to make decisions or take actions to solve a problem or reach a goal.
  • Reliability - The trait of being dependable and trustworthy.
  • Coaching and Development - Ability to provide guidance and feedback to help others strengthen specific knowledge/skill areas.
  • Analytical Skills - Ability to use thinking and reasoning to solve a problem.
  • Leadership - Ability to influence others to perform their jobs effectively and to be responsible for making decisions.


SKILLS & ABILITIES

Education: Bachelor's Degree (four-year college or university)

Experience: Two to four years related experience

Computer Skills: Must be proficient in Microsoft Word, Excel, PowerPoint and Outlook

Certificates & Licenses: Michigan Liquor Control Commission (MLCC); Valid Driver’s Licenses.

Other Requirements: Must pass physical, drug screen, background check and motor vehicle report must meet insurance company guidelines.

West Side Beer Distributing is an Equal Opportunity Employer. West Side Beer Distributing strives to be a diverse and inclusive workplace that encourages multiple approaches and points of view. We believe that this creates an atmosphere where everyone, from any background, can do their best work.

Salary.com Estimation for Territory Sales Manager in Lansing, MI
$141,450 to $185,430
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