What are the responsibilities and job description for the Paid Media Manager position at West Shore Home?
Position: Paid Media Manager
Location: Charlotte, NC (ONSITE)
Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)
Who We Are
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!
Purpose Of Position
As a Paid Media Manager at West Shore Home, you will own the strategy and growth for search marketing for all branch locations. This position will prioritize the team’s efforts accordingly to ensure that we maintain strong performance and results from searches including, but not limited to, Google Ads, Microsoft (Bing) Ads, YouTube, and native advertising.
Key Role Accountabilities
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.
Location: Charlotte, NC (ONSITE)
Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)
Who We Are
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!
Purpose Of Position
As a Paid Media Manager at West Shore Home, you will own the strategy and growth for search marketing for all branch locations. This position will prioritize the team’s efforts accordingly to ensure that we maintain strong performance and results from searches including, but not limited to, Google Ads, Microsoft (Bing) Ads, YouTube, and native advertising.
Key Role Accountabilities
- Develop and implement comprehensive paid search strategy and policy to align with organizational goals, ensuring all campaigns support broader marketing and business objectives.
- Exercise full authority to set and adjust budgets for paid search campaigns, including reallocating funds and approving expenditures, without prior approval from senior leadership.
- Oversee paid search ad performance with the goal of increasing volume and reducing cost of marketing, ensuring continuous improvement and innovation in campaign management.
- Report routinely on the team’s performance relative to cost, providing actionable insights and recommendations for optimization.
- Approve major campaign initiatives, optimizations, and strategic changes, in paid search and other paid media channels, ensuring alignment with performance targets and business needs.
- College degree or minimum 6 years’ experience in digital marketing
- Previous experience managing performance-based teams.
- Previous experience managing search ads for multi-location businesses.
- Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
- 401(k) Retirement Plan with company match
- HSA plan with company match
- Paid holidays and paid time off (PTO)
- Employee Referral Program
- Employee Discount Program
- Paid training and unlimited professional growth potential
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.