Paid Media Manager

The Role  

Leverage your paid media expertise to drive impact within a fast-growing organization. You’ll serve as a lead of the paid media, driving strategic planning, development, and execution of innovative paid campaigns. These initiatives serve as a core pillar of our marketing strategy and directly support lead generation and package sales across our partnerships. 

Responsibilities  

• Oversee campaign optimization task management, providing direction to the team on monitoring performance and adjusting key elements to improve conversion rates and drive priority actions. 
• Evaluate campaign performance at a strategic level, analyzing data trends, uncovering insights, and identifying clear opportunities to maximize return on investment. 
• Deliver clear, actionable reporting that communicates performance results, insights, and recommendations to internal stakeholders and leadership. 
• Strategically allocate and manage paid media budgets across multiple campaigns and platforms, ensuring efficient spending and strong performance. 
• Stay ahead of industry trends and platform innovations, proactively incorporating new tools, technologies, and best practices into campaign strategy. 
• Collaborate closely with cross-functional marketing teams to ensure paid media strategies align with broader goals and support cohesive, integrated campaign execution. 

Requirements  

Education and Experience  

• Degree in Marketing, Business, or affiliated specialized areas. 
• Minimum 5 years’ experience in paid media and paid search. 
• Proven experience in managing and optimizing Google Ads campaigns with six-figure budgets. 
• Experience with display, programmatic, and paid social media is desirable. 

Skills/Abilities  

• Knowledge and experience of up-to-date Google Ads techniques and strategies. 
• Strong analytical skills and experience using Google Analytics for campaign tracking and analysis. 
• Ability to prioritize and make decisions proactively in a rapidly changing environment. 
• Superb attention to detail and ability to multitask. 
• Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies, and cultures.