What are the responsibilities and job description for the Senior Marketing Specialist (UBS) position at Wesco?
As a Senior Marketing Specialist, responsibilities include complex projects, content and presentation development, reporting, and cross-functional initiatives. This work ensures efforts and materials are on-brand, accurate, and aligned with commercial and organizational priorities. The ability to transform complex information, data, and inputs into clear, compelling stories for both internal and external stakeholders. The senior specialist is expected to synthesize information at a high level, identify what truly matters, and shape narratives that drive understanding and action rather than simply reporting activity. The position plays an active part in supporting project and work management across the UBS marketing group, helping maintain visibility into priorities, timelines, and dependencies. This includes assisting with the day-to-day use and ongoing improvement of the team’s project management system, supporting consistent processes, and helping guide teams through change.
Responsibilities:
- Owns end to end execution of assigned marketing programs, campaigns, or channels
- Translates objectives into briefs, plans, workflows, and deliverables
- Produces high quality assets and program outputs with minimal oversight
- Monitors performance, KPIs, and customer engagement; identifies optimization opportunities
- Synthesizes data, research, and insights into actionable recommendations
- Leads agency and vendor execution within defined scope
- Coaches and reviews work of Coordinators and Specialists to ensure quality and consistency
- Flags risks and recommends mitigation strategies to Managers or Senior Managers
Qualifications:
- Bachelor’s Degree - Marketing, Communications, Business, or related field or equivalent education and experience required.
- Master's Degree - Marketing, Communications, Business, or related field preferred.
- 4–6 years of progressive marketing experience
- Demonstrated ownership of complex programs or channels with measurable impact
- Strong analytical skills and ability to translate data into actionable insights
- Advanced proficiency with marketing tools, platforms, and reporting for specialty area
- Strong communication and stakeholder collaboration skills
- Ability to work autonomously while aligning to broader program goals
- Industry experience in technology, product manufacturing, or supply chain preferred
- Ability to travel 0% - 25%
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