What are the responsibilities and job description for the Senior Director of Digital Talent Acquisition and Recruitment Marketing position at Werner Enterprises?
A Senior Director of Digital Talent Acquisition & Recruitment Marketing is a high-impact leadership role focused on driving our competitive edge through human capital. You will design, execute, and scale integrated marketing and recruitment strategies that attract high-quality drivers, ensuring a seamless synergy between brand-led attraction and operational recruiting excellence.
This role sits at the intersection of growth marketing, product strategy, and operations. The primary initial focus will be drivers. You will treat drivers as a distinct and highly valued customer segment, understanding their motivations, pain points, and lifecycle stages to optimize both acquisition and retention.
Key Responsibilities
Driver Acquisition Strategy
Werner Enterprises provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, genetic information or veteran status or other status protected by law. We encourage applicants of all ages as we do not discriminate on the basis of an applicant's age.
By clicking “Submit” you are expressly consenting to our Privacy Policy (available at https://www.werner.com/privacy-policy/) and to Werner Enterprises, Inc., its representatives, and affiliates (“Werner”) contacting you about your inquiry, and that Werner may collect sensitive information about you to consider your employment as explained further in our Privacy Policy. All information collected will be handled and retained as explained in the Privacy Policy.
This role sits at the intersection of growth marketing, product strategy, and operations. The primary initial focus will be drivers. You will treat drivers as a distinct and highly valued customer segment, understanding their motivations, pain points, and lifecycle stages to optimize both acquisition and retention.
Key Responsibilities
Driver Acquisition Strategy
- Develop and execute multi-channel recruitment marketing campaigns (paid digital, social media, and referral programs) that feed directly into high-touch recruiting pipelines, ensuring a robust flow of qualified driver candidates.
- Analyze and optimize the end-to-end recruitment funnel, from initial digital engagement to final hire, identifying and removing friction points in both marketing touchpoints and recruiting operations.
- Continuously refine and communicate our driver value proposition, ensuring it resonates with different driver personas.
- Partner with the Operations teams to design, market, and manage driver loyalty programs, tier rewards, and seasonal incentive structures.
- Design marketing strategies around career opportunities, including growing our leader count and specialty load needs (example: hazmat endorsements).
- Cultivate a strong sense of community and pride among drivers through storytelling, appreciation campaigns, and feedback loops.
- Develop a system to track driver award nominations throughout the industry, identify drivers who meet award criteria and create submissions accordingly.
- Establish data-driven feedback loops between marketing performance and recruiter productivity to uncover deep insights into candidate quality and conversion trends.
- Own comprehensive KPIs including cost per hire, time-to-fill, marketing ROI, and long-term retention rates across all talent segments.
- 10 years of professional experience, with a required blend of at least 5 years in digital marketing leadership and 5 years managing high-volume recruiting or talent acquisition operations.
- Proven experience in the logistics, on-demand delivery, or a high-volume marketplace business is highly preferred.
- Expertise in leveraging Applicant Tracking Systems (ATS) alongside marketing automation and analytics platforms (e.g., Tableau, Google Analytics, CRM) to drive recruitment efficiency.
- Outstanding communication skills with a proven ability to connect authentically with a diverse, non-corporate workforce.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
Werner Enterprises provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, genetic information or veteran status or other status protected by law. We encourage applicants of all ages as we do not discriminate on the basis of an applicant's age.
By clicking “Submit” you are expressly consenting to our Privacy Policy (available at https://www.werner.com/privacy-policy/) and to Werner Enterprises, Inc., its representatives, and affiliates (“Werner”) contacting you about your inquiry, and that Werner may collect sensitive information about you to consider your employment as explained further in our Privacy Policy. All information collected will be handled and retained as explained in the Privacy Policy.