Demo

Business Development Leader

Werner Electric Supply
Appleton, WI Full Time
POSTED ON 12/9/2025
AVAILABLE BEFORE 2/8/2026

Be Yourself. Build Your Career. Be Exceptional Together.

At Werner, we’re more than an electrical distributor — we’re a community that empowers people to grow, innovate, and truly make a difference. Our culture celebrates individuality, encourages creativity, and values each person’s voice; creating a space where you can be yourself, connect with others, and build a meaningful career. We believe in balance and flexibility, so you can thrive both professionally and personally. Together, we can make an impact and build something exceptional for our customers, families, communities, and each other.

Summary: The Business Development Leader for Datacenters is responsible for cultivating strategic partnerships, identifying early-stage project opportunities, and positioning Werner as a trusted provider of products, services and solutions in the data center segment. Success in this role means developing, maintaining and influencing relationships, guiding project pursuit strategy, and fueling long-term growth.

Essential Duties and Responsibilities

  • Develop and execute a territory growth plan targeting data center projects through contractor partners.
  • Cultivate and maintain relationships with electrical contractors and reps to influence project specifications and procurement decisions.
  • Review contractor bid packages, one-line diagrams, BOQs, and specifications to promote inclusion of distributor products and value-added solutions.
  • Support contractors in proposal preparation, product justification, alternative solutions, pricing strategies, and presentations to end users.
  • Collaborate with internal teams (inside sales, operations, product management, logistics) to ensure timely quoting, inventory availability, and delivery.
  • Identify and pursue growth opportunities in the data center space
  • Develop a strong network with relationships of influence within the datacenter marketplace with customers, and vendor partners
  • Establish and maintain sales pipeline with account managers, including an accurate sales forecast within CRM, tracking of sales opportunities and the sales funnel
  • Development and coordination of commercial market strategies and messaging
  • Communicate industry market conditions, competitive activity and trending technology or services development
  • Define and clearly communicate Werner’s datacenter strategy value proposition to customers and potential partners
  • Lead early-stage discussions around design-build delivery, electrical scope, and site strategy
  • Maintain accurate CRM reporting and pipeline tracking
  • Monitor industry trends and provide input on long-term growth initiatives
  • Be an ongoing resource for customers providing consultative services and insights into solutions that address their desired business outcomes
  • Identify emergent markets to datacenters to include utilities, micro nuclear, etc. Keep a pulse on where the market is going next.
  • Ability and willingness to travel frequently to customer locations, attend industry conferences and meet with industry SMEs
  • Provide regular business and commercial updates to the executive leadership team reviewing success metrics, key milestones and future opportunities

Required Qualifications

  • Bachelor’s degree in Business, Marketing, Engineering, Construction Management or equivalent experience
  • 7 years of progressive business development experience in construction, data centers, or mission critical infrastructure, or related technology sectors
  • Strong existing network of clients and partners in the data center sector
  • Understanding of electrical systems including medium voltage, wire, generators, and power distribution
  • Experience with early-stage project identification and influencing design/specification decisions
  • Ability to communicate technical concepts in a clear, business-focused way
  • Track record of building client trust and securing long-term partnerships
  • Strong organization, CRM fluency, and follow-through on sales activity

Preferred Qualifications

  • Master’s degree in business, Engineering, Construction Management, or a related field
  • Involvement in industry organizations and events is a plus

Company Overview

Founded in 1948, Werner has grown from a small appliance store in downtown Neenah, WI into an award-winning employer and leading electrical distributor with 12 branch locations in Wisconsin and Upper-Michigan. Headquartered in Appleton, WI, we provide electrical, lighting, network, process, and inventory management solutions for a diverse group of industrial and construction customers. We are a growing, privately-held company with over 450 employees who uphold a family culture built around exceptional customer service. As a recent New North Workplace Excellence Award winner, we’re dedicated to the continuous improvement of our people, products, and services to ensure the long-term success of our employees and customers. Apply today and find out why we’re a “Great Place to Work.”

Employee Benefits

  • Medical, Dental, and Vision Insurance
  • Short & Long-Term Disability Insurance
  • Life and AD&D Insurance
  • 401(k) Retirement Plan with company match
  • Paid holidays, vacation, personal, and sick days
  • Pet Insurance
  • Identity Theft Protection
  • Accident Insurance & Critical Illness Coverage
  • Tuition Reimbursement
  • Annual bonuses and merit increases based on performance
  • Employee Assistance Program (EAP)
  • Wellness Programs
  • Employee Resource Groups (ERG)
  • Career Development & Leadership Training
  • Paid Parental Leave

Werner Electric Supply is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Salary.com Estimation for Business Development Leader in Appleton, WI
$133,312 to $171,681
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