Marketing and Community Growth Coordinator

Job Summary
We are seeking a dynamic and innovative Marketing and Community Growth Coordinator to spearhead our outreach initiatives, amplify our brand presence, and foster vibrant community engagement. In this role, you will develop and execute multi-channel marketing strategies that resonate with diverse audiences, leveraging digital platforms, content creation, and advertising campaigns. Your energetic approach will drive growth, strengthen brand loyalty, and position our organization as a leader in its field. This paid position offers an exciting opportunity to make a tangible impact through creative marketing solutions and community-building efforts.

Responsibilities

• Design and implement comprehensive multichannel marketing campaigns across digital platforms including social media, email, search engines, and print advertising to maximize audience reach and engagement.
• Manage social media marketing efforts by creating compelling content, scheduling posts, analyzing performance metrics, and engaging with followers to build a vibrant online community.
• Optimize website content using SEO best practices to improve search engine rankings and increase organic traffic; maintain and update WordPress sites with relevant content.
• Develop targeted advertising sales strategies utilizing Facebook Advertising, Google AdWords, and other digital advertising tools to attract new audiences and generate leads.
• Utilize marketing automation tools to streamline campaign workflows, nurture leads through email marketing sequences, and analyze campaign performance with Google Analytics and other analytics platforms.
• Conduct research on market trends, competitors, and audience preferences to inform strategic decision-making and content development.
• Collaborate with product management teams to align marketing initiatives with organizational goals; assist in budgeting for campaigns while tracking ROI.
• Create engaging copy for various channels including blogs, newsletters, advertisements, and social media posts that effectively communicate our value proposition.
• Monitor performance marketing metrics to refine strategies continuously; prepare reports highlighting key insights for stakeholders.

The Role

This is not a passive social media role. The Marketing and Community Growth Coordinator is a results-driven, execution-focused position responsible for generating qualified leads, increasing consultations, strengthening referral relationships, supporting community events, and improving WIN’s visibility in the local market.

You’ll work on-site alongside our clinical and operations team, with direct impact on patient growth and business results. If you thrive on accountability, community connection, and seeing your work translate into real outcomes—this role is for you.

Requirements

• Proven experience in digital marketing roles with a focus on social media marketing, content marketing, or performance marketing.
• Strong knowledge of SEO techniques, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation; familiarity with HTML and WordPress for website management.
• Excellent research skills combined with the ability to craft compelling copy tailored to target audiences.
• Experience in B2B (business-to-business) marketing environments is highly desirable.
• Ability to manage multiple projects simultaneously while maintaining attention to detail; strong organizational skills are essential.
• Knowledge of e-commerce platforms and print advertising strategies will be considered a plus.
• Effective communication skills coupled with a proactive attitude toward learning new tools and techniques. Join us as a Marketing and Community Growth Coordinator if you're passionate about creating impactful campaigns that energize communities! Bring your creativity, strategic thinking, and enthusiasm to help us elevate our brand presence while fostering meaningful connections across diverse audiences.

Core Responsibilities

• Community outreach and referral growth
• Build relationships with pediatricians, developmental specialists, therapists, schools, parent groups, wellness professionals, and community organizations.
• Identify partnership opportunities that can generate consultations, referrals, and event participation.
• Coordinate educational talks, workshops, open houses, and outreach opportunities that increase visibility and trust.
• Represent WIN professionally in networking opportunities and community-facing activities.
• Digital marketing execution
• Support monthly content calendars for Facebook, Instagram, Google Business Profile, LinkedIn, email, text, and seasonal promotions.
• Help capture photos, videos, testimonials, and behind-the-scenes content in a professional and brand-consistent way.
• Support online reputation growth, including review requests and testimonial collection within company guidelines.
• Maintain organized campaign calendars and make sure promotions are executed on time.
• Lead generation and conversion support
• Work closely with front desk, patient coordinators, and providers so marketing supports actual scheduling needs.
• Track lead sources and identify which campaigns, events, and referral relationships produce consultations and revenue.
• Support follow-up plans for inquiries, event attendees, and warm prospects so opportunities are not lost.
• Reporting and accountability
• Submit a weekly KPI report covering completed activities, outreach completed, leads generated, consultations booked, event status, reviews obtained, and next steps.
• Recommend practical improvements based on data rather than excuses or vanity metrics.
• Operate within budget and demonstrate good stewardship of company resources.

Benefits:

• 401(k)

Work Location: In person