Marketing Associate, Member Marketing

Brief Description

Company: Well is a healthcare innovation company with the heart of a services organization and the DNA of a SaaS platform. Our Dynamic Engagement System transforms workforce health by uniting AI, human guidance, and proven behavioral science to reduce costs, improve outcomes, and create resilient, thriving workforces. We partner with the world’s largest, most sophisticated employers and the consultants who advise them. We’re a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: https://www.well.co/careers.

Position Title: Associate, Member Marketing

Reporting to: Senior Manager, Marketing

Location: Chapel Hill, NC; Newton, MA

Compensation: Associate, Member Marketing ($60,000-$65,000), depending on qualifications, plus bonus potential and benefits.

Position Summary

We're looking for a highly organized, attentive to detail, and data-driven Member Marketing Associate, to support and execute member-facing communications. You’ll join a growing Marketing team at a time of significant growth and opportunity.

This role will have the opportunity to work on diverse campaigns throughout the member lifecycle. The role will be responsible for project management, campaign coordination, asset and campaign execution, and quality assurance, helping ensure marketing initiatives are delivered accurately and on time.

Reporting to Senior Manager, Member Marketing, you’ll work closely with cross-functional partners to bring campaigns to life—supporting workflows, updating content, building email assets, delivering push notifications and tracking performance.

Key Responsibilities

• Support day-to-day project coordination and workflow management across the Member Marketing team to keep multiple campaigns on time and on track.
• Support campaign execution by coordinating timelines, approvals, stakeholder feedback, and handoffs across cross-functional partners.
• Manage basic copy and design updates and edits across member-facing channels (email, landing pages, client assets, etc.).
• Perform QA checks on marketing assets prior to stakeholder handoff and launch (formatting, links, personalization, targeting, content accuracy, and overall member experience).
• Track campaign status and maintain campaign documentation (calendars, trackers, briefs, creative specs, and launch checklists).
• Pull and organize campaign performance reporting, highlighting key results and trends to support ongoing iteration and improvement.
• Support monthly and quarterly client reporting, as requested, by compiling data and preparing slides.
• Build emails that are based on templates in Salesforce Marketing Cloud to support activation and engagement campaigns.
  
  

Preferred Qualifications

• 2 years of experience in marketing, project coordination, or campaign operations (in-house or agency)
• Bachelor’s Degree in Marketing, Communications, Business, or a related field required
• Proficiency with common marketing and collaboration tools (e.g., Google Workspace, Slack, project trackers like AirTable)
• Basic graphic design skills (e.g., Figma, Canva, Adobe Creative Suite)
• Clear, concise written communication skills
• Detail-oriented with strong QA instincts (e.g., catching broken links, formatting issues, incorrect messaging, targeting errors)
• Experience supporting marketing campaigns across one or more channels (e.g., email, lifecycle, digital, web, paid, in-app)
• Familiarity with CRM automation tools, e.g., Salesforce Marketing Cloud, preferred
• Creative and logical thinker that can identify problems as well as develop solutions
• Willingness to pitch-in and have an entrepreneurial spirit to achieve shared goals
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
  
  

Summary

Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission. We embrace diversity and are committed to building an inclusive team.

Well is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We seek diversity and encourage individuals from underrepresented groups to apply.