What are the responsibilities and job description for the Social Media Manager & Content Editor (Strategy + Growth) position at Well Society?
About the job
🚀 Social Media Manager & Content Editor (Strategy Growth)
This is a hands-on role. You will be both the strategist AND the editor behind the account, not just one or the other.
We are looking for someone who can live and breathe social media: build the strategy, create the content calendar, edit every piece of content yourself, and work side by side with the founder to grow the brand daily on Instagram and TikTok.
Location & Schedule
On-site, Monday–Friday, in Miami Beach, FL. You must be able to commute to our office.
Remote work required on weekends, since we post content daily, including Saturday and Sunday.
What You'll Do
- Be the strategic brain behind our social media — building the overall growth strategy across Instagram and TikTok.
- Build and manage the content calendar for both platforms.
- Edit all content yourself — video editing, covers, captions, and everything needed to publish.
- Research viral content and trending formats daily, and adapt winning concepts to fit our niche.
- Analyze competitors' top-performing content and explain why it worked.
- Study comments on viral posts to understand audience emotions, objections, and what drives engagement — then turn those insights into original content ideas.
- Present multiple hook options for every video and recommend which to test first.
- Post consistently on both Instagram and TikTok.
- Specifically drive real growth on TikTok
- Build funnels that convert social content into leads and sales.
- Review analytics weekly and make strategic recommendations based on data, not opinions.
- Work closely and directly with the founder to brainstorm, plan, and refine content before it's created.
- Build repeatable systems that continuously improve content performance over time.
- Use AI tools daily to streamline workflow — for example, generating AI covers and speeding up other parts of the content process.
What Success Looks Like
You are equally the strategist and the hands-on editor. Every piece of content you touch — from concept to final edit — should be built to perform: strong hooks, strong retention, strong storytelling, and a clear path to growth on both platforms.
Requirements
- Must have experience managing content for a creator, influencer, or founder with at least 200,000 followers (or multiple accounts totaling that scale).
- Must provide proof of results, not just state them. For example: screenshots from Instagram/TikTok Insights, analytics dashboards, or case studies.
- Must be able to explain why content performed well, not just copy trends.
- Must be comfortable working in a fast-paced environment with daily feedback and rapid iteration.
- Proven experience managing and/or editing content for creator, influencer, or personal brand accounts.
- Hands-on video editing skills — you will be editing content yourself, not just directing others.
- Deep understanding of Instagram and TikTok algorithms and what drives growth on each.
- Strong knowledge of hooks, storytelling, audience psychology, and retention.
- Experience building or contributing to funnels that convert social content into leads/sales.
- Strong analytical mindset — comfortable making decisions based on data.
- Ability to work on-site in Miami Beach Monday–Friday, with remote availability on weekends.
- Excellent communication and collaboration skills.
- Working knowledge of AI tools (e.g., for creating AI covers) and comfort using AI daily to work more efficiently.
Salary
$6,000 USD/mo
To Apply
Please send via email to clara@wellsociety.com:
1. Accounts you've managed and/or edited for (creators, influencers, or personal brands).
2. Your exact role and responsibilities on each account.
3. Metrics showing the growth you helped achieve.
4. Examples that show your editing skills specifically.
5. Your portfolio and your rate.
If you're someone who can strategize AND execute, who can build the plan and then sit down and edit the content yourself, we’d love to hear from you.
Salary : $6,000