The Associate Marketing Director is responsible for developing, managing, and executing marketing initiatives for Weiler Plastic Surgery Group. This role leads the strategic direction of campaigns, content, and brand messaging across digital and traditional channels. The Associate Marketing Director oversees the Social Media Coordinator and marketing interns, ensuring marketing goals are met, brand standards are upheld, and growth opportunities are consistently identified and executed.

Leadership & Team Management

• Supervise, train, and develop the Social Media Coordinator and marketing interns.
• Assign daily/weekly tasks and manage project timelines to ensure deadlines are met.
• Oversee internal workflow for content planning, creation, and approval.

Marketing Strategy & Execution

• Create and manage monthly, quarterly, and annual marketing calendars including events, promotions, campaigns, and advertising schedules.
• Coordinate and execute marketing plans for new services, product launches, and patient education initiatives.
• Analyze campaign performance and provide weekly/quarterly reporting on leads, engagement, KPIs, and ROI.
• Manage the marketing budget for campaigns, events, and partnerships as directed.

Content & Digital Management

• Oversee planning and implementation of content across digital channels, including social media, website, email/text marketing, TV loops, and in-office displays.
• Review and approve at least 5 before-and-after photos weekly (surgical, injectable, aesthetic) for upload to the website and social platforms.
   
• Coordinate filming and content shoots with providers, the videographer (Elizabeth Hutchinson), and other internal stakeholders.
• Maintain and update TV loop content to ensure relevance and consistency across locations.
• Monitor digital trends, medical aesthetics market shifts, and competitor activity to adjust strategies.

Podcast Management

• Manage guest coordination, scheduling, and production timelines for The Consult Before the Cut podcast.
• Oversee podcast-related marketing activities and social promotion to support audience and brand growth.

Event & Community Marketing

• Assist in planning, promoting, and executing in-house events, trainings, and virtual events.
• Attend and represent the practice at community events, conferences, and partnership functions.
• Support “boots on the ground” marketing efforts to drive local presence and awareness.
• Manage donation and sponsorship requests; track outcomes and brand value.

Brand Development & Growth

• Ensure consistent brand voice, messaging, and visual identity across all marketing materials.
• Develop new ideas and initiatives to increase patient engagement and brand awareness in each market location.
• Establish and grow partnerships with local businesses to expand reach and referral opportunities.
• Support onboarding of new hires through marketing tasks such as coordinating headshots, bio collection, and intro videos.

Additional Responsibilities

• Manage mass marketing text campaigns and ensure proper audience segmentation.
• Help prepare event materials and coordinate ordering of supplies.
• Other duties as assigned based on business needs.

Minimum Education and Experience Requirements

• 5 years of marketing experience
• Experience leading or supervising direct reports or interns.

Preferred Education or Experience

• Experience in the medical or aesthetics industry.
• Knowledge of graphic design and content creation