What are the responsibilities and job description for the Weber Innovation Center - Social Media Specialist (28757) [Internal] position at Weber SD TalentEd?
Title: Social Media Specialist
Calendar/Contract: 182 Days 21 additional days
Salary Schedule: Educator Salary Schedule (adjust by FTE; figures do not include pay for 21 additional days)
Hours: 4.0 hours/day | 20.0 hours/week
Job Type: Part-time (0.50 FTE)
Benefits-Eligible: Yes, as outlined in the Benefits Guide
Directly Reports To: Communications & Community Engagement Administrator
Location: Weber Innovation Center, 1007 W 12th St, Ogden, UT 84404 (southern entrance)
**ONLY CURRENT EMPLOYEES OF WEBER SCHOOL DISTRICT NEED APPLY. ENSURE YOU ARE MARKED AS AN INTERNAL CANDIDATE TO HAVE ACCESS TO THE INTERNAL APPLICATION. CLICK HERE FOR A GUIDE (WSD SSO REQUIRED)**
Application Note:
This position will remain open until filled after a minimum of five (5) working days. Applications will be reviewed prior to scheduling interviews. All applicants shall apply at wsd.schoolspring.com.
Job Overview
Weber School District is seeking a dynamic and creative Social Media Specialist to support the district's communications team in developing and implementing a comprehensive social media strategy. The ideal candidate will have a deep understanding of social media platforms, excellent communication skills, and a passion for engaging with teachers, students, parents, and the community. This role is essential for enhancing the district's image, reputation, and public understanding through strategic digital storytelling.
Team Collaboration & Support
The Social Media Specialist is a key member of the Communications & Community Engagement Team, working in close coordination with:
- Communications & Community Engagement Administrator: To align social media strategy with the district’s overarching goals and annual communications calendar.
- Video & Media Specialist: To distribute high-quality video productions, graphics, and photography that highlight the unique aspects of the district.
- Digital Communications Senior Engineer: To manage and curate content across the district website and social platforms, ensuring a consistent digital presence.
Essential Functions
- Strategy and Content Creation
- Assist in developing and executing a social media strategy aligned with the district's overall marketing and branding goals.
- Write and create engaging, high-quality content across various platforms, including Instagram, Facebook, X, LinkedIn, and TikTok.
- Monitor district calendars and events to ensure timely coverage and promotion of district activities.
- Stay up-to-date with social media trends and best practices to keep district communications relevant.
- Social Media Engagement and Monitoring
- Manage and grow the district's social media following and audience engagement.
- Monitor social media platforms for trends, activity, and stakeholder sentiment.
- Respond to comments and messages in a timely and professional manner to foster positive community relations.
- Track and analyze social media metrics to measure performance and identify areas for improvement.
- School Branding
- Meet with school administrators to understand the history of the school and the logos, mascots, images, and colors that are part of the school’s identity.
- Work with a digital designer to create updated logos, mascots, and brand packages to be used on social media and across web platforms..
- Facilitate the sharing of these brand packages with stakeholders and the digital communications senior engineer.
- Assist in making these brand packages available through district resources such as Canva.
- Training and School-Level Support
- Provide regular training and technical assistance to building administrators and designated Content Creators at individual school sites.
- Assist school-level staff in understanding district "style guide" requirements, including the correct use of logos and colors.
- Support building-level administrators in identifying and sharing compelling stories of student and staff success.
- Track data regarding school-level posts and overall marketing.
- Facilitate effective communication between district administration and school sites to ensure unified messaging.
- Attendance is an Essential Function of this Position
- Physical presence at the worksite is an essential function of this position. The role requires in-person collaboration, direct interaction with team members, other staff, students, and/or guardians, and access to on-site equipment and resources.
Other Functions
- Assists other personnel as may be required for the purpose of supporting them in the completion of their work activities.
Qualifications
- Experience: Proven experience in social media management.
- Education Knowledge: Strong understanding of public education.
- Communication Skills: Excellent written and verbal communication skills.
- Technical Proficiency: Ability to create engaging and compelling content.
- Proficiency in using digital communication tools and social media analytics.
- Experience with Apptegy/Thrillshare is preferred.
- Experience with Canva and Adobe preferred.
- Ethics: Ability to maintain professional ethics and adherence to district policies.
Key Competencies
- Creativity and Innovation
- Strategic Thinking
- Interpersonal Skills
- Adaptability and Flexibility
WEBER SCHOOL DISTRICT IS AN EQUAL OPPORTUNITY (EEO) EMPLOYER