What are the responsibilities and job description for the Assistant Creative Services Director position at WBAL-TV 11 Baltimore?
Job Description
WBAL-TV 11, Baltimore’s #1 station and a Hearst-owned NBC affiliate, is seeking an innovative and dynamic Assistant Creative Services Director to join our team. In this hands-on, creative production role, you will collaborate with the Creative Services Director to bring our “Live. Local. Late Breaking.” brand to life. You will produce, design and execute impactful, research-driven campaigns that engage and resonate with audiences across multiple platforms, including television, digital, social media, paid media, and streaming.
The ideal candidate is a strategic leader with expert-level producing, video editing, and motion design skills. You thrive in a fast-paced, deadline-driven environment, managing multiple projects simultaneously while mentoring an award-winning creative team. Reporting directly to the Creative Services Director, you will elevate the creative vision of Baltimore’s leading media brand and drive impactful campaigns across platforms. This is an opportunity to work for Hearst Television, one of the nation's leading multi-platform media companies in a competitive market where every impression on every platform matters. The salary range is $70K - $80K.
Responsibilities:
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
WBAL-TV 11, Baltimore’s #1 station and a Hearst-owned NBC affiliate, is seeking an innovative and dynamic Assistant Creative Services Director to join our team. In this hands-on, creative production role, you will collaborate with the Creative Services Director to bring our “Live. Local. Late Breaking.” brand to life. You will produce, design and execute impactful, research-driven campaigns that engage and resonate with audiences across multiple platforms, including television, digital, social media, paid media, and streaming.
The ideal candidate is a strategic leader with expert-level producing, video editing, and motion design skills. You thrive in a fast-paced, deadline-driven environment, managing multiple projects simultaneously while mentoring an award-winning creative team. Reporting directly to the Creative Services Director, you will elevate the creative vision of Baltimore’s leading media brand and drive impactful campaigns across platforms. This is an opportunity to work for Hearst Television, one of the nation's leading multi-platform media companies in a competitive market where every impression on every platform matters. The salary range is $70K - $80K.
Responsibilities:
- Collaborate with the Creative Services Director to lead the daily operations of the Creative Services team, driving creativity and operational excellence.
- Conceptualize, write and edit compelling on-air and digital promotional content, including station image campaigns, proof of impact, and paid social media promotion.
- Produce elevated promotional campaigns for the Baltimore Ravens and Baltimore Orioles exclusive partnerships.
- Develop and execute innovative strategies to enhance brand awareness and grow market share.
- Inspire and mentor the creative team to produce best-in-market branding and promotional messaging.
- Partner with the News Department to conceptualize and deliver effective topical promotion strategies across all platforms.
- Oversee all facets of commercial production arm, Studio 11, from scheduling and coordination through execution. Collaborate with clients, sales managers, and account executives to develop messaging aligned to client goals.
- Manage station linear and digital inventory to maximize promotional impact and reach.
- Craft and execute targeted social media marketing campaigns designed to deepen audience engagement.
- Support station promotions, special projects, marketing initiatives, and events, including responsibilities outside regular work hours.
- Minimum of 5 years of experience in marketing, promotion, or brand management within a broadcast TV station, cable network, or full-service production house.
- Strong strategic thinker with the ability to manage and execute creative, high-impact projects under tight deadlines.
- Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms.
- Exceptional writing skills to deliver compelling messaging, ensuring differentiation from competitors and viewer benefit.
- Expert-level technical proficiency in Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop.
- Strong leadership capabilities with a positive attitude, high-quality production skills, and a collaborative mindset to work with personnel at all levels.
- Availability for on-call duties 24/7 in response to breaking news or emergency coverage needs.
- A passion for local broadcasting and storytelling, with a strong commitment to staying informed of breaking news locally and nationally.
- Valid driver's license (hire is contingent on good driving record).
- Equivalent military training from Defense information School (DINFOS) and related military experience will be considered.
- In-person attendance is required.
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ Health Services
- Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
Salary : $70,000 - $80,000