What are the responsibilities and job description for the Creative Content Director position at The Bob & Ronna Group?
Creative Content Director
Residential Real Estate Sales Group | Maryland, DC, Virginia
About the Opportunity:
As our Creative Content Director, you'll lead the creative vision behind one of the region's fastest-growing real estate brands. You'll be responsible for developing compelling visual storytelling, overseeing content strategy, and ensuring every piece of creative—from video and photography to digital campaigns and print marketing—reflects our brand at the highest level.
Working closely with leadership, agents, and marketing teams, you'll drive the creative direction for listing marketing, agent branding, recruiting initiatives, company events, and digital campaigns. This role is ideal for an innovative creative leader who combines exceptional design and video production skills with strategic thinking, brand development, and a passion for creating content that drives engagement, generates leads, and supports company growth.
What You'll Do:
- Lead the creative vision and content strategy across all company brands, ensuring a cohesive and impactful presence across every marketing channel.
- Direct the creation of high-quality graphic design, photography, videography, motion graphics, and video content for digital, print, social media, recruiting, and advertising campaigns.
- Oversee the planning, production, and execution of creative content that showcases listings, promotes agents, strengthens the company brand, and supports business growth.
- Develop compelling storytelling through video, photography, social media, and multimedia campaigns that increase engagement, brand awareness, and lead generation.
- Manage the company's content calendar, ensuring a consistent flow of timely, high-quality creative assets across all platforms.
- Collaborate with leadership to develop marketing campaigns that support recruiting, agent retention, company initiatives, events, and community engagement.
- Guide the creative direction for company websites, landing pages, email marketing, digital advertising, presentations, and branded marketing materials.
- Establish and maintain brand standards, ensuring consistency across every visual touchpoint, communication, and customer experience.
- Mentor and collaborate with internal creative staff, freelancers, photographers, videographers, and outside vendors to ensure projects are completed on time and at the highest quality.
- Identify opportunities to improve creative workflows, production processes, and content efficiency through AI-powered design tools, automation, and emerging technologies.
- Analyze content performance and engagement metrics to continually refine creative strategies and maximize marketing effectiveness.
- Stay ahead of industry trends in branding, content creation, video production, social media, AI, and digital marketing to keep the company at the forefront of innovation.
- Organize and maintain creative assets, templates, brand guidelines, photography, video libraries, and digital resources to support long-term scalability and consistency.
What You Bring:
Required:
- Bachelor’s degree in Graphic Design, Marketing, Communications, Business, or related field
- 2 years of marketing experience (real estate experience strongly preferred)
- Proven success leading marketing strategy and driving measurable results
- Excellent leadership, communication, and organizational skills
Preferred:
- Real experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva, CapCut, Final Cut Pro, and AI creative tools
- Real estate license (MD or VA)
What We Offer:
- Competitive base salary performance-based bonus
- Health insurance and 401(k)
- Paid time off and holidays
- Ongoing professional development
- A clear path for growth within a scaling organization
Our Culture:
We’re a collaborative, high-energy team that values positivity, accountability, and results. We celebrate wins, support each other, and take pride in the work we do.
If you’re looking for creative ownership, real impact, and a team that moves fast, you’ll fit right in (bonus: we’re dog-friendly 🐶).
Location: Full-time, in-office (Monday–Friday)
Ellicott City, Maryland