Demo

Senior Associate, Salesforce Administrator

Wayfair
Boston, MA Full Time
POSTED ON 11/17/2025 CLOSED ON 12/23/2025

What are the responsibilities and job description for the Senior Associate, Salesforce Administrator position at Wayfair?

Job Details

CastleGate Forwarding (CGF) is a rapidly growing freight forwarding start-up within Wayfair, moving containers across the globe to Wayfair's shelves and elsewhere. We offer a full suite of shipping services (Asia consolidation, ocean freight, drayage, customs brokerage, cargo insurance, etc.) that aims to provide Wayfair suppliers with competitive and convenient logistics solutions.

The Senior Associate Salesforce Administrator is a trusted advisor and hands-on expert who ensures Salesforce operates as a strategic enabler of business growth. In addition to maintaining the platform, this role contributes to CRM strategy, governance, and innovation, working cross-functionally to align Salesforce with organizational objectives. The Senior Associate is expected to anticipate business needs, influence platform direction, and drive adoption and efficiency across teams.

What You'll Do
  • Partner with business leaders to define and refine the Salesforce roadmap, ensuring alignment with company priorities and future growth.
  • Act as a steward of CRM strategy, proposing enhancements that improve scalability, efficiency, and customer experience.
  • Contribute to the governance framework, defining standards for data quality, change management, and system usage.
  • Evaluate new Salesforce features and AppExchange solutions, providing recommendations to leadership on adoption.
  • Act as a liaison between business stakeholders and IT/Development teams, ensuring Salesforce initiatives are integrated with broader digital strategy.
  • Analyze usage trends, adoption metrics, and ROI of Salesforce initiatives to guide executive decision-making.
    Manage user administration, profiles, permission sets, roles, and security policies.
  • Design, build, and optimize declarative automations (Flows, Validation Rules, Approval Processes).
  • Create advanced reports, dashboards, and analytics to provide actionable insights for leadership, while maintaining data integrity, leading data cleansing, deduplication, imports/exports, and audits.
  • Oversee sandbox and release management processes, ensuring structured testing and deployments.
  • Develop and maintain documentation, playbooks, and training materials. Train end-users and promote adoption through best practices and enablement sessions.
What You'll Need
  • 3-5 years of Salesforce administration experience in a growth-oriented environment with knowledge of Sales Cloud, Service Cloud, or CPQ.
  • Salesforce Administrator certification required; Advanced Administrator or Platform App Builder preferred.
  • Experience in DevOps tools (Copado, Gearset) and Agile practices.
  • Proven ability to translate business strategy into Salesforce capabilities.
  • Strong understanding of CRM governance, data strategy, and change management.
  • Excellent communication skills with the ability to influence stakeholders at all levels and experience participating in roadmap planning sessions or steering committees.
  • Experience building partnerships with business leaders to shape Salesforce strategy.
  • Strong sense of prioritization of internal and external deliverables, where goals and conditions may be evolving.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form .

Need Technical Assistance?
For more information about applying for a career at wayfair, visit our FAQ page here .

About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Salary.com Estimation for Senior Associate, Salesforce Administrator in Boston, MA
$116,331 to $143,573
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