Head of Retail Field Training & Enablement

Head of Retail Field Training & Enablement (Sr. Manager, Channel Marketing)

Location: In-office, Utah

The Opportunity

Our client is a high-visibility consumer electronics and mobile accessories brand building out the culture and capability of its retail channel organization. As part of that build, they are creating a brand-new role: Head of Retail Field Training & Enablement. This leader will design and own the training strategy for a distributed team of Market Sales Managers who call on major national carrier and big-box retail partners.

This is a hands-on, in-market role. You will spend real time in carrier and big-box stores, seeing what happens on the floor and turning it into training that moves sell-through. There is no existing curriculum to inherit. You will build the program from scratch, sit embedded with the senior channel marketing leadership team, and connect executive strategy to what happens on the retail floor every day.

This role reports to the VP of Product & Channel Marketing and sits alongside a small group of senior channel marketing managers, each owning a different part of the channel strategy.

What You'll Own

Training Strategy & Field Execution

• Spend regular time in carrier and big-box retail stores observing interactions, diagnosing skill gaps, and modeling the training in person
• Lead in-store coaching and ride-alongs with Market Sales Managers so programs land on the floor, not just on paper
• Build weekly, monthly, and quarterly training plans from the ground up, aligned to a 12-month retail marketing roadmap
• Design training tools, scripts, demos, digital assets, and platform-based training modules in partnership with cross-functional teams
• Own and evolve the digital training and enablement platform used by the field team

Team Leadership & People Development

• Lead, coach, and mentor a distributed team of Market Sales Managers through regional managers. The role is roughly a 50/50 split between learning and development ownership and people management
• Build a culture of accountability, motivation, and psychological safety across a geographically dispersed team
• Conduct performance reviews, coaching plans, and development pathways

Reporting & Insights

• Build dashboards, playbooks, and performance trackers that give leadership visibility into field execution and training impact
• Consolidate field insights into clear, actionable summaries for senior leadership
• Connect training directly to retail outcomes such as sell-through, attach rates, and store execution, partnering with analytics and sales teams to report impact

Cross-Functional Collaboration

• Work embedded with peer channel marketing leaders, with daily open communication on priorities and launches
• Represent training in go-to-market planning and at retailer events and training summits

What We're Looking For

• 10 years in field or retail training leadership, ideally in consumer electronics, CPG, or mobile carrier retail
• Required: hands-on, in-store retail training experience. You have trained and coached reps or associates on the floor of carrier and/or big-box stores. Virtual or digital-only training experience is not a substitute.
• Experience training or managing reps who sell into national carrier and big-box retail partners. You know how to walk into a store, read the room, and diagnose what training is needed.
• A true builder who is comfortable creating a training function and curriculum from nothing, not refining an existing one
• Strong people leadership, including coaching, conflict resolution, and building team culture across a distributed team
• Excellent communicator who represents a brand well in front of retail partners and executives
• Comfortable in a high-intensity, high-ownership, fast-moving environment with significant executive visibility
• Based in Utah (local candidates only; relocation is not available)
• Bachelor's degree in marketing, communications, business, or a related field preferred

Culture & Working Style

This organization is in the middle of an intentional, high-tempo culture build. Leadership, up through the EVP level, works directly in the business rather than delegating from above, and responsiveness (including outside standard hours) is the norm. People who thrive here are self-directed builders who take ownership without being asked. This role is based in-office in Utah.