What are the responsibilities and job description for the Director of Business Technology Marketing position at Waterstone Human Capital?
We’re on the search for a Director of Business Technology Marketing on behalf of our client, a leader in the telecommunications industry. If you have experience serving as the senior marketing lead for a complex B2B technology, managed services, telecom, cloud, infrastructure, or solutions-based business, this may be an opportunity for you. This role can be based in Nashville, TN, Jackson, MS, or Birmingham, AL.
The Director of Business Technology Marketing serves as the head of marketing for the Business Technology business unit, with full accountability for marketing strategy, execution, and measurable business results. The Director of Business Marketing will also act as a core member of the Business Technology leadership team.
This position owns the holistic B2B marketing strategy that drives profitable revenue, pipeline growth, market expansion, and the overall Business Technology brand. The Director of Business Technology Marketing leads marketing initiatives that directly support business and sales goals and deliver measurable impact against pipeline, MQL, and ecommerce objectives.
This leader will serve as the senior marketing partner to the Business Technology leadership team and is expected to operate as a true peer to sales, customer success, product, and operations leaders. The Director will play a critical role in strengthening alignment across functions, improving the connection between marketing activity and revenue outcomes, and helping build the Business Technology brand in established and developing markets.
The successful candidate will combine strategic B2B marketing leadership with the credibility, judgment, and business acumen to influence senior stakeholders and drive cross-functional accountability. This is not a traditional communications-oriented marketing role; it is a commercially oriented leadership position focused on pipeline quality, revenue contribution, market penetration, and long-term brand and customer growth.
All responses are sent to Waterstone Human Capital. Please, indicate your interest in Project # 0457-0002S. Please note: Only candidates selected for an interview will be contacted.