What are the responsibilities and job description for the Content Manager position at Waterloo Turf?
Location: Austin, TX (In-Person)
About the Company
Waterloo Turf is an innovative, fast-growing company based in Austin, Texas, specializing in high-quality artificial turf solutions. Through our franchise model, we are dedicated to helping customers “Get Your Saturdays Back” by enabling them to enjoy their outdoor spaces recreationally instead of spending time and money on lawn upkeep.
Role Overvie
wThe Content Manager owns the full content production cycle from concept and ideation through capture, editing, and distribution. This is a hands-on, in-person role for a creative professional who can think strategically about content and execute at a high level in the field. You will work closely with an offshore editing team and collaborate across marketing to produce content that drives brand awareness and franchise growth
.
Key Responsibiliti
es
Content Strategy & Product
- ionConcept, script, and plan content across platforms with a strong point of view on what perfo
- rmsCapture video content at outdoor locations, branded environments, and events in and around Aus
- tinWork closely with an offshore editing team on assembly and approval, with the opportunity to grow into a direct management r
- oleOwn quality control on all final content before distribut
ion
Platform Strategy & Distribu
- tionProduce long-form organic content for YouTube and short-form content for Instagram, and Face
- bookSupport paid Meta ad creative for campaigns distributed across a national franchise net
- workCoordinate with the social media scheduler on posting cadence and distribu
tion
What We Are Lookin
- g ForProficient with camera and audio operations including vlog cameras, Sony cameras, gimbal usage, drone, DJI audio, and lig
- htingProficiency in Cap Cut and Premiere Pro, including cap
- tionsDemonstrated experience growing organic audiences on Yo
- uTubeHands-on experience running or supporting Meta paid advertising camp
- aignsStrong creative instincts with the ability to self-direct on loc
- ationBased in Austin; occasional travel req
uired
What We
- OfferA high-visibility role with direct impact on a rapidly growing home services bu
- sinessCompetitive salary ($80,000-$90,000
- base)Medical and dental benefits, shared with c
- ompanyUnlimit
Salary : $80,000 - $90,000