Marketing Manager

Marketing Manager at Waterfall Bank

Do you believe exceptional service is the standard, not the exception?

At Waterfall Bank, white‑glove service and a seamless customer experience are at the heart of everything we do. We’re looking for professionals who care deeply about clients, thrive in a collaborative environment, and are energized by innovation and continuous improvement. If you’re future‑focused, detail‑driven, and motivated to help raise the bar every day, we’d love to meet you.

Position Summary

The Marketing Manager is responsible for developing and executing day-to-day marketing initiatives that support the Bank’s retail, commercial, and community banking teams. This is a highly hands-on role that partners closely with internal departments to deliver marketing materials, manage campaigns, coordinate events, and maintain a consistent brand presence across all channels.

This position is focused on tactical execution and is ideal for a marketing professional who enjoys managing the full marketing lifecycle, from concept through completion, while collaborating with business leaders to support growth, product launches, and client engagement initiatives. The Marketing Manager also oversees external agencies, vendors, and contractors, and plays a key role in organizational communications and public relations efforts

Key Responsibilities

• Execute day-to-day marketing activities supporting retail, commercial, and community banking initiatives
• Develop and manage integrated marketing campaigns across digital, print, social, and in-branch channels
• Produce and coordinate marketing materials including collateral, presentations, signage, and digital content
• Partner with internal stakeholders to support product launches, promotions, and strategic initiatives
• Participate in project planning and new product rollouts, ensuring timely and effective communication
• Manage organizational communications, including internal messaging, external announcements, and brand updates
• Lead public relations efforts directly or through third-party firms, including media coordination and community outreach
• Plan and coordinate events, sponsorships, and community engagement activities
• Ensure brand consistency across all marketing and communication channels
• Manage external marketing agencies, vendors, and contractors, including scope, timelines, and deliverables
• Track and manage marketing projects to ensure deadlines, budgets, and quality standards are met

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum of five (5) years of marketing experience with demonstrated hands-on execution responsibility
• Experience working within or for a financial institution such as a bank, credit union, or financial services firm
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Experience coordinating with internal stakeholders and external vendors or agencies
• Excellent written and verbal communication skills
• Proven ability to execute marketing initiatives from concept through delivery

Preferred Qualifications

• Marketing experience within a community bank or regional financial institution
• Experience managing public relations efforts and media relationships
• Familiarity with banking products, services, and regulatory considerations related to marketing
• Experience supporting product launches and cross-functional initiatives
• Event planning and community engagement experience
• Strong understanding of brand management and integrated marketing campaigns

Key Competencies

• Strategic Execution – Ability to translate business objectives into actionable marketing initiatives
• Project Management – Highly organized with strong attention to detail and follow-through
• Collaboration & Relationship Building – Works effectively across departments and with external partners
• Communication – Clear, concise, and audience-appropriate written and verbal communication
• Brand Stewardship – Maintains brand integrity and consistency across all platforms and touchpoints
• Adaptability – Comfortable managing shifting priorities in a dynamic banking environment
• Results Orientation – Focused on delivering high-quality work that supports growth and engagement

What we’re Looking for

We’re looking for a motivated, detail‑oriented marketing professional who thrives in a fast‑paced, collaborative environment and enjoys seeing projects through from start to finish. The ideal candidate is both creative and organized, with a strong sense of ownership and accountability.

You are someone who:

• Enjoys rolling up your sleeves and actively executing marketing initiatives, not just setting strategy
• Communicates clearly and confidently with internal partners, vendors, and external stakeholders
• Brings a client‑first mindset and understands the importance of brand consistency and attention to detail
• Is comfortable managing multiple projects at once, balancing priorities, and meeting deadlines
• Approaches work with curiosity, adaptability, and a continuous‑improvement mindset
• Values collaboration and builds strong working relationships across departments
• Takes pride in producing high‑quality work that supports growth, engagement, and community presence

This role is ideal for a marketing professional who wants to make a meaningful impact, contribute across a wide range of initiatives, and help elevate the Bank’s brand and client experience every day.

Physical and Work Environment Requirements

• Standard business hours are Monday through Friday, 8:00 a.m. to 5:00 p.m.
• Periodic evening or after-hours work may be required to support events, community activities, or special initiatives
• This role may require flexibility in working hours, including occasional evenings, weekends, or off-hours support, to uphold our commitment to 24/7 client service availability
• Work is primarily performed in an office environment with regular use of computers and office equipment
• Occasional local travel may be required for community events, sponsorships, or meetings

How to Apply

Qualified candidates may apply through LinkedIn or submit a resume directly to

HR@WaterfallBank.com.