What are the responsibilities and job description for the Executive Director, Marketing Strategy and Account Services - Biomedical Strategy Marketing and Comm position at Washington University in St. Louis?

Scheduled Hours : 40

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Position Summary : The Executive Director for Marketing Strategy and Account Services plays a lead role in developing and implementing effective marketing strategies to drive business growth and achieve organizational goals for WashU Medicine, one of America's most prestigious academic medical institutions and biomedical research enterprises.

In partnership with the Assistant Vice Chancellor of Marketing Strategy, brand, creative, and business leadership, the role helps create the future of the WashU Medicine brand. Key stakeholders include Department Chairs, Division Chiefs, and Faculty Practice Plan leadership to grow the existing business, identify new and organic growth opportunities, and solve complex problems.

The work promotes clinical, research, and education services as well as overall reputation building at the local, regional, and national levels. The position involves the use of market research, industry trends, and consumer behavior insights in the development of marketing plans and integrated campaigns that align with business strategy and are adjusted based on performance and real-time business needs. The position requires intense, ongoing collaboration with core marketing functions (brand, creative, digital, and analytics) as well as with key stakeholders throughout the organization. Success in this role is dependent on strategic thinking, a commitment to creativity and problem-solving, and a dedication to developing strong partnerships.

Job Description

Primary Duties & Responsibilities :

Understands business-driving needs of WashU Medicine and develops strategic marketing and communications plans and programs for internal clients and external partners to grow the existing business, identify new and organic growth opportunities, and solve complex problems.
Provides leadership-level counsel and collaboration as a marketing thought leader while also establishing and maintaining relationships with stakeholders (department chairs, faculty / researchers, etc.) to support business needs.
Recruits, mentors, and motivates a high-performing team, functioning as an accessible, inclusive, and relatable creative leader.
Serves as a subject matter expert, knowing how target audiences are reached today, staying current on industry trends, and bringing forward new promotion and engagement opportunities.
Establishes and implements marketing campaign budgets to support clinical department needs.
Supports ongoing growth of WashU Medicine's reputation locally, regionally, and nationally.
Performs other duties as assigned.

MINIMUM EDUCATION / EXPERIENCE :

Bachelor's degree in a marketing discipline.

Experience in the healthcare sector, including clinical marketing experience.

Industry-respected marketing leader with 8 years of experience crafting marketing and communications programs and campaigns that deliver meaningful business impact.

Breadth of experience across B2B and B2C marketing strategy and planning, brand strategy, customer segmentation, analytics and digital marketing, integrated campaign management, and CRM.

Ability to drive measurable customer and stakeholder engagement and growth in support of the organization’s business strategy.

Demonstrated experience in conceiving, implementing, and evaluating strategic programs to achieve established goals.

PREFERRED EDUCATION / EXPERIENCE :

MBA or graduate degree.

Advanced market research and analytical skills.

Demonstrated experience building multi-disciplined marketing teams.

Experience with academic medical center marketing.

CRITICAL SKILLS & EXPERTISE :

Executive presence – sound judgment, aptitude for earning trust and developing meaningful relationships, and ability to influence decisions.

Excellent communicator and skilled presenter with a positive attitude and stellar listening, analytical, and problem-solving skills.

Ability to lead, grow, mentor, and motivate a team, including the ability to instill commitment to organizational goals as well as collaborate effectively.

Strong time management skills and an ability to manage multiple projects simultaneously.

Ability to compile and analyze data and metrics to inform recommendations and drive results.

Positive thinker with the ability to see ambiguity as an opportunity and obstacles as a chance to build.

Excellent written and oral communication skills.

REQUIRED LICENSURE / CERTIFICATION / REGISTRATION :

N / A

DECISION MAKING AND IMPACT :

Responsible for decision making that involves WashU Medicine marketing, including hiring and team expansion and team professional development.

FINANCIAL / OPERATIONAL IMPACT :

Establish and implement marketing campaign budgets to support clinical department needs.

CONTACTS : Internal :

Ongoing communication and relationship-building with clinical department / division heads, key staff members, and marketing partners across the organization to facilitate growth-driving needs.

Ongoing communication and relationship-building with affiliate partners for alignment on marketing strategy and in-market activity.

External :

Communication with creative and media agency partners, as needed, for strategic direction, review, and approval.

SUPERVISION : Given :

Initial direct report will be Director of Marketing Strategy & Account Services, with more to come as the team expands.

Indirect supervision will also be required, working in close partnership with marketing partners and other clinical stakeholders that sit within various departments across the organization.

Received :

Weekly status meetings with supervisor for project status updates and ongoing performance discussions.

WORKING CONDITIONS :

Job Location / Working Conditions :

Normal office environment.

Alternative work schedule as a regular part of job (on-call, shifts, evening, weekends).

Ability to travel to on- and off-campus locations.

Physical Effort :

Typically sitting at desk or table.

Repetitive wrist, hand, or finger movement.

Ability to move to on and off-campus locations.

Equipment :

Office equipment.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education : Bachelor's degree - Marketing

Certifications : No specific certification is required for this position.

Work Experience : No specific work experience is required for this position.

Skills : Not Applicable

Driver's License : A driver's license is not required for this position.

More About This Job

Washington University seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education : M.B.A. - Master of Business Administration

Certifications : No additional certification beyond what is stated in the Required Qualifications section.

Work Experience : Marketing And Communications (8 Years)

Skills : Analytical Thinking, Brand Strategy, Business Relationship Building, Business-To-Business (B2B) Marketing, Business-to-Consumer (B2C) Communications, Clinical Marketing, Collaboration, Communication, Cross-Functional Team Building, Customer Relationship Management (CRM), Data Analysis, Executive Presence, Healthcare Market, Influencing Skills, Listening Effectively, Market Research, Medical Marketing Strategy, Motivating Teams, Multiple Project Management, Oral Presentation, Sound Judgment, Stakeholder Engagement, Strategic Recommendations, Team Mentoring, Written Communication

Grade : G17

Salary Range : $110,300.00 - $194,200.00 / Annually. The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade, and department budget.

Questions : For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation : If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request. All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening : All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure / certification verification, physical examination, certain vaccinations, and / or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement : Personal :

Up to 22 days of vacation, 10 recognized holidays, and sick time.

Competitive health insurance packages with priority appointments and lower copays / coinsurance.

Take advantage of our free Metro transit U-Pass for eligible employees.

WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness :

Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family :

We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit : https : / / hr.wustl.edu / benefits /

EEO / AA Statement : Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement : Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences, and perspectives. Individuals with a commitment to these values are encouraged to apply.

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Salary : $110,300 - $194,200

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