What are the responsibilities and job description for the Senior Vertical Marketing Specialist position at WASH?
WASH is a company that our customers depend on to keep them going so they can provide valuable services to their clients across USA and Canada (Coinamatic Inc. and ParkSmart Inc). We strive to build a sense of purpose and achievement in the work we do while staying true to the DNA of our core values. We value our people and encourage the development of talented and motivated employees to support the continued performance and growth of our diverse operations. We have been the foundation of many successful careers. At our core we are an innovation driven, fast-paced team environment with a high performance culture. If you are looking for a career that will challenge and engage you, is focused on customer care and quality service, then WE are the company for you. We invite you to bring your passion and experience to our team!
The Senior Vertical Marketing Specialist will drive growth and retention across our core route laundry customer segment. The focus will be on growing and retaining multifamily customers that sign long-term leases for our full-service laundry room management. This role is responsible for planning and executing lead generation, lifecycle, and field marketing initiatives that support new customer acquisition, property onboarding, and long-term retention.
You will use market by market insights, performance data, and customer feedback to design campaigns that reach property decision makers and residents across digital, onsite, and in person touchpoints. Working closely with sales, operations, and analytics teams, you will turn data driven insights into scalable programs that fuel pipeline growth and maximize lifetime value across assigned markets.
Key Responsibilities
The Senior Vertical Marketing Specialist will drive growth and retention across our core route laundry customer segment. The focus will be on growing and retaining multifamily customers that sign long-term leases for our full-service laundry room management. This role is responsible for planning and executing lead generation, lifecycle, and field marketing initiatives that support new customer acquisition, property onboarding, and long-term retention.
You will use market by market insights, performance data, and customer feedback to design campaigns that reach property decision makers and residents across digital, onsite, and in person touchpoints. Working closely with sales, operations, and analytics teams, you will turn data driven insights into scalable programs that fuel pipeline growth and maximize lifetime value across assigned markets.
Key Responsibilities
- Plan and execute vertical specific lead generation programs to drive new property and customer acquisition
- Develop geographic specific positioning, messaging, and value propositions that resonate with target decision makers and end users
- Own lifecycle and retention marketing initiatives that increase engagement, satisfaction, and long-term value within multifamily accounts
- Partner with sales teams to generate qualified pipeline through targeted campaigns and market-based programs
- Plan and execute integrated campaigns and A/B testing for digital, paid search, onsite, field, trade show and partner supported initiatives
- Create and maintain scalable marketing playbooks, campaign frameworks, and execution toolkits
- Track and report on key metrics including lead volume, conversion rates, retention, and return on marketing investment
- Five years of experience in vertical marketing, segment marketing, or B2B marketing
- Marketing experience to multifamily, property management, facilities, or local service-based businesses
- Familiarity with CRM, marketing automation, and attribution tools
- Experience in route based or field service businesses
- Experience working with geographically distributed markets or regional program
- Experience supporting sales teams with vertical specific materials