Event Planner

Job Summary:

The Event Planner/Marketing Events Specialist reports to the Senior Marketing Events Manager and supports, and in some instances, owns the planning, execution, and evaluation of WAC Group’s marketing events. Working cross-functionally, the Event Planner/Marketing Events Specialist will leverage strong project management skills and sound decision-making abilities to deliver exceptional events that align with the overall marketing strategy and deliver measurable results. The position is full-time in-office and based in Port Washington, NY.

Major Duties and Responsibilities: 

• Develop and implement a comprehensive, innovative marketing events strategy that supports 36 national shows.
• Drive achievement of event lead results to maximize ROI and business goals.
• Capture and provide high-quality real-time content (photo/video) that the creative team can use to demonstrate event success and fuel future marketing.
• Oversee and analyze event budgets to ensure cost effectiveness. 
• Conduct and report on post-event surveys and analysis.
• Ability to anticipate potential obstacles and plan accordingly to ensure event success.
• Own and manage event logistics, including and not limited to vendor selection, contract review, negotiations, hiring contract event staff, hotel arrangements, and show services orders.
• Develop and deliver detailed event timelines, run-of-show documents, final information emails, print production schedules, and manage the event calendar.
• Create and document best practices and procedures. Identify, recommend, and follow through on opportunities for continuous improvement.
• Collaborate with internal cross-functional teams, including, but not limited to, R&D, Sales, Product Marketing, and Creative, to ensure consistent messaging and brand representation.
• Establish and manage relationships with event vendors, including, but not limited to, caterers, entertainment, promotional suppliers, freight logistics, and hotel contacts.
• Serve as the primary on-site point of contact for all event logistics, coordinating with vendors, venue staff, and internal stakeholders.

Requirements:

• Ability for complex problem solving and swift, independent, sound decision making.
• Ability to work effectively under pressure and meet tight deadlines in a fast-paced environment.
• Excellent communication, organizational, and project management skills.
• Team player promoting a “can-do" attitude.
• Travel domestically and internationally (up to 30%), including weekends and on-call availability during high-impact events.
• Flexible availability to work irregular hours, to include early mornings, events, and weekends, as dictated by the event schedule.

WAC is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, sexual orientation, national origin, age, disability, genetics, or any other protected characteristic. In addition to federal law requirements, WAC complies with applicable state and local laws governing non-discrimination in employment in all of its locations. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, recall, transfer, leaves of absence, compensation, and training.

Please note that all responsibilities outlined in the above job description are subject to change as needed. All efforts will be made to ensure proper notice is given for changes in responsibilities.