What are the responsibilities and job description for the Social Media Manager position at Wand?
Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games. Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.About UsAt Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 millions players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we’re only just beginning to reshape what playing a game can feel like.Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.About the RoleWe're seeking a creative and strategic Social Media Manager to build and grow Wand's branded social media presence across platforms. This role sits within our Growth team and will work closely with Growth (Product Marketing, Brand, Influencer Marketing) and Product teams to create engaging content that drives community growth, brand awareness, and positions Wand as the ultimate gaming companion.You'll own the full content lifecycle for our branded channels—from ideation and content creation to publishing and performance analysis. This is a hands-on role where you'll be both strategist and creator, developing a distinct social voice that resonates with PC gamers while showcasing the breadth of Wand's capabilities beyond game assists.You should be someone who genuinely lives in gaming culture—the person who already follows gaming memes, participates in gaming communities, and has opinions about the latest gaming discourse.What You'll DoContent Strategy & CreationLead Wand's social media presence across Instagram, TikTok, X (Twitter), and YouTube—shaping how hundreds of thousands of gamers discover and engage with our platform through bold, creative content strategiesManage relationships with video production team or agencies to produce long/short form video content, providing creative briefs, feedback, and quality oversightCreate original content including short-form videos, graphics, memes, and written posts that resonate with gaming audiences while leveraging gameplay footage, creator partnerships, and community contentIdeate and produce creative content series that highlight Wand's features (interactive maps, game assists, video clipping, contextual guidance) in engaging, authentic waysStay ahead of gaming trends, news, memes, and cultural moments to create timely, relevant content with sharp instinct for what will resonateBalance product education with entertainment and community-building contentCross-Functional CollaborationCollaborate with video production team on YouTube content strategy, providing creative direction and optimizing for community growth as well as translating long-form video content into social-first clips and promotional contentPartner with Product Managers to identify shareable product moments and turn features into community conversation startersWork with Brand team to ensure content aligns with Wand's positioning as a comprehensive gaming platformCollaborate with Influencer Marketing to to maximize reach of creator partnerships through strategic social amplification and repurpose creator contentCoordinate with Design team on visual assets and maintain brand consistencySupport Performance Marketing with social-first creative concepts for paid campaignsCommunity Engagement & GrowthBuild and nurture Wand's social media community through authentic engagement and conversationMonitor comments, DMs, and mentions to foster positive community interactionsIdentify opportunities for community-driven content and user-generated content initiativesExtend Wand's presence beyond owned channels by identifying opportunities to participate in relevant gaming conversations, communities, and cultural momentsAnalytics & OptimizationTrack social media performance across platforms using engagement, reach, and growth metricsAnalyze content performance to identify high-performing formats, topics, and posting strategiesProvide regular reporting on channel growth, engagement trends, and content effectivenessUse data insights to continuously refine content strategy and optimize posting schedulesContent OperationsMaintain content calendar and ensure consistent posting cadence across platformsManage content approval workflows with stakeholdersStay current on platform algorithm changes and best practicesBuild and maintain asset library for efficient content productionWhat You Need3-5 years of social media management experience, preferably in gaming, tech, or consumer softwarePortfolio demonstrating creative content creation across multiple social platformsNative fluency in gaming internet culture and ability to create content that resonates authentically with Gen Z and Millennial gamersExceptional ability to write in authentic gaming voice across platforms—from witty X posts to engaging Instagram captions to TikTok-native copyStrong instinct for identifying trending gaming moments and translating them into timely, on-brand social contentProven track record growing social media accounts and building engaged communitiesExcellent writing skills with ability to adapt tone for different platforms and audiencesStrong project management skills with ability to manage multiple content streams simultaneouslyExperience managing external contractors, freelancers, or agencies for content productionKnowledge of social media management and analytics tools (Sprout Social, Hootsuite, etc.)Data-driven approach to content optimization and performance analysisNice-to-HavesBackground in gaming industry or deep passion for PC gamingExperience with rebrand or product repositioning campaignsVideo production and editing skills (Adobe Premiere, After Effects, CapCut, etc.)Graphic design proficiency (Figma, Photoshop, Canva)Experience managing social media communities through Discord, Reddit, or similar platformsUnderstanding of paid social amplification and boosting strategiesFamiliarity with gaming content creation workflows and gaming capture toolsWhat We OfferOpportunity to shape the social voice of a rapidly growing gaming platformWork with a team passionate about enhancing gaming experiencesCollaborative environment focused on community-first principlesCompetitive compensation packageRemote work flexibilityHow to ApplyPlease submit your resume along with a portfolio or examples of social content you've created (links to accounts you've managed or specific posts/campaigns you're proud of).Join us in creating the ultimate PC gaming companion!Wand is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.
