What are the responsibilities and job description for the Lifecycle Marketing Manager (CRM) position at Wand?
Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games.
Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.
At Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 million players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we are only just beginning to reshape what playing a game can feel like.
Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.
About The Role
Wand is looking for a Lifecycle Marketing Manager to build and scale the systems that deepen player engagement across email, in app notifications, push, and on site experiences. You will own the lifecycle strategy that guides players from onboarding to long term retention, using segmentation, experimentation, and personalized messaging to deliver the right experience at the right moment.
This role is perfect for someone who is data driven, experiment oriented, and experienced in managing multi channel lifecycle programs. You will work closely with product, data, creative, and growth to build a cohesive communication engine that supports millions of players.
What You’ll Do
Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.
At Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 million players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we are only just beginning to reshape what playing a game can feel like.
Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.
About The Role
Wand is looking for a Lifecycle Marketing Manager to build and scale the systems that deepen player engagement across email, in app notifications, push, and on site experiences. You will own the lifecycle strategy that guides players from onboarding to long term retention, using segmentation, experimentation, and personalized messaging to deliver the right experience at the right moment.
This role is perfect for someone who is data driven, experiment oriented, and experienced in managing multi channel lifecycle programs. You will work closely with product, data, creative, and growth to build a cohesive communication engine that supports millions of players.
What You’ll Do
- Own Wand’s lifecycle marketing strategy across email, in app notifications, push notifications, and onsite conversion experiences
- Develop segmentation frameworks that tailor messaging to player behavior, intent, and game context
- Design and run experiments across messaging, timing, sequencing, and channel mix to improve activation, conversion, and retention
- Build onboarding, education, and re engagement flows that help users understand and get value from Wand
- Partner with product and data to identify friction points in the user journey and craft messaging that removes obstacles or improves clarity
- Collaborate with creative operations to produce assets and templates that support rapid testing
- Manage CRO for wand.com, improving conversion on key pages and touchpoints
- Define success metrics, build dashboards, and track performance across all lifecycle programs
- Maintain a rigorous testing roadmap and communicate insights and results to cross functional partners
- Help shape the long term lifecycle strategy and build the foundations of a scalable CRM function
- 4–7 years of experience in CRM, lifecycle marketing, retention, or related roles in a fast paced consumer or gaming environment
- Deep experience with segmentation, user cohorts, and behavioral triggers
- Strong experimentation mindset with a track record of running structured A/B and multivariate tests
- Proficiency with lifecycle tools such as Customer.io, Braze, Iterable, or similar
- Solid understanding of email best practices, deliverability, and messaging frameworks
- Strong analytical instincts and comfort interpreting data, even if you are not a technical analyst
- Experience with onsite CRO, including landing page optimization and simple funnel analysis
- Ability to operate autonomously, manage multiple priorities, and drive measurable impact
- Clear communication skills and the ability to turn insights into actionable strategy
- Passion for gaming, internet culture, and digital communities
- Experience with subscription or freemium lifecycle funnels
- Familiarity with experiment frameworks used in product led growth environments
- Experience working closely with creative teams on messaging and content
- Background in user onboarding, education, or UX writing
- Experience building CRM systems from early stage foundations
- Competitive salary
- Remote work environment with flexible hours
- Opportunity to shape lifecycle strategy at a high impact stage
- Access to advanced tools and analytics
- Clear career progression as the team scales
- Work on a product used by millions of gamers