Lifecycle Marketing Manager (CRM)

Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games. Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.At Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 million players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we are only just beginning to reshape what playing a game can feel like.Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.About the RoleWand is looking for a Lifecycle Marketing Manager to build and scale the systems that deepen player engagement across email, in app notifications, push, and on site experiences. You will own the lifecycle strategy that guides players from onboarding to long term retention, using segmentation, experimentation, and personalized messaging to deliver the right experience at the right moment.This role is perfect for someone who is data driven, experiment oriented, and experienced in managing multi channel lifecycle programs. You will work closely with product, data, creative, and growth to build a cohesive communication engine that supports millions of players.What You’ll DoOwn Wand’s lifecycle marketing strategy across email, in app notifications, push notifications, and onsite conversion experiencesDevelop segmentation frameworks that tailor messaging to player behavior, intent, and game contextDesign and run experiments across messaging, timing, sequencing, and channel mix to improve activation, conversion, and retentionBuild onboarding, education, and re engagement flows that help users understand and get value from WandPartner with product and data to identify friction points in the user journey and craft messaging that removes obstacles or improves clarityCollaborate with creative operations to produce assets and templates that support rapid testingManage CRO for wand.com, improving conversion on key pages and touchpointsDefine success metrics, build dashboards, and track performance across all lifecycle programsMaintain a rigorous testing roadmap and communicate insights and results to cross functional partnersHelp shape the long term lifecycle strategy and build the foundations of a scalable CRM functionWhat You Need4–7 years of experience in CRM, lifecycle marketing, retention, or related roles in a fast paced consumer or gaming environmentDeep experience with segmentation, user cohorts, and behavioral triggersStrong experimentation mindset with a track record of running structured A/B and multivariate testsProficiency with lifecycle tools such as Customer.io, Braze, Iterable, or similarSolid understanding of email best practices, deliverability, and messaging frameworksStrong analytical instincts and comfort interpreting data, even if you are not a technical analystExperience with onsite CRO, including landing page optimization and simple funnel analysisAbility to operate autonomously, manage multiple priorities, and drive measurable impactClear communication skills and the ability to turn insights into actionable strategyNice To HavesPassion for gaming, internet culture, and digital communitiesExperience with subscription or freemium lifecycle funnelsFamiliarity with experiment frameworks used in product led growth environmentsExperience working closely with creative teams on messaging and contentBackground in user onboarding, education, or UX writingExperience building CRM systems from early stage foundationsBenefitsCompetitive salaryRemote work environment with flexible hoursOpportunity to shape lifecycle strategy at a high impact stageAccess to advanced tools and analyticsClear career progression as the team scalesWork on a product used by millions of gamers

Salary : $90,000 - $95,000