What are the responsibilities and job description for the Digital Marketing position at Walton's, Inc.?
Are you passionate about the outdoors, hunting, or meat processing? Ready to dive into the fast-paced world of e-commerce? Walton's Inc. is looking for a detail-oriented and driven E-Commerce Coordinator to join our growing team
About Walton's:
Walton's Inc. is a family-owned business based in Wichita, KS, proudly serving commercial and home meat processors across North America since 1986. We provide high-quality seasonings, equipment, and supplies—along with expert support and education through our online community, Meatgistics. Whether it's a small family-run butcher shop or a weekend hunter processing wild game at home, we're here to help them succeed.
What You'll Do:
- Manage product listings, promotions, and content across our e-commerce platforms
- Collaborate with marketing and product teams to enhance the online customer experience
- Support digital campaigns, SEO, and analytics
- Engage with our Meatgistics community and help translate technical knowledge into accessible content
Key Responsibilities:
- Create, update, and maintain product information on Walton's websites.
- Prepare and execute SEO and SEM strategies to boost our online presence.
- Develop web pages for new products and ensure they shine.
- Collaborate with the graphics manager to keep product images fresh and appealing.
- Maintain the overall appearance and functionality of Walton's websites.
- Design and produce engaging content for various web assets.
- Handle all daily activities related to Walton's websites.
- Moderate user/customer submitted content and reviews.
- Assist in setting up, breaking down, and cleaning equipment for video production.
- Keep track of keyword rankings and optimize accordingly.
- Add new features to Walton's websites using HTML, JavaScript, or backend hosting software.
- Utilize GA4 to monitor website performance and make data-driven decisions.
- Perform other job-related tasks as assigned by the supervisor.
- Format product descriptions and organize product categories.
- Maintain Google/Bing/Maps locations and online presence on third-party platforms and directories.
Qualifications:
- Ability to write descriptive and attention-catching descriptions for meat processing products.
- Strong problem-solving skills and a willingness to learn on the job.
- Self-motivated and able to work independently or as part of a team.
- Strong desire for both company growth and personal growth.
- No allergies or aversion to meat or common ingredients, as sampling products is required.
- Strong written and verbal communication skills.
- Basic understanding of HTML and Markdown (JavaScript and CSS a plus).
- Understanding of SEO (or willingness to learn).
- Familiarity with Google Tag Manager and Google Analytics.
- Proficient in Windows/Microsoft Office software.
- Knowledge of current web trends and best practices for web design and technology.
- Some ability in Adobe Photoshop and/or Adobe Express.
- Experience with Big Commerce and Google Ads is a plus.
Why Walton's Inc.? We're a growing company with a tight-knit team that values integrity, curiosity, and community. If you're excited about the meat industry and want to make a real impact, we'd love to hear from you
Apply Now Ready to embark on this exciting journey? Apply today and let's make some magic happen together
Compensation will be based on experience and qualifications.