What are the responsibilities and job description for the Solutions Marketing Manager position at Walker?
Job Details
Description
Walker Overview
Walker is a full-service Experience Management (XM) firm. We believe everyone deserves an amazing experience. This is our purpose, and we fulfill it by providing the world’s leading brands with the services, guidance, and best practices needed to get the most from their XM programs.
Walker is located in Indianapolis, IN. While many roles offer on-site, hybrid, or remote flexibility depending on team needs, this position is hybrid and requires regular on-site presence at our Indianapolis office. Remote options are available for other roles in any state where we have operations in the continental U.S. Walker is intentional and mindful about creating a workforce of diverse people who are compensated fairly and are free to be their authentic selves. We know doing this will further enhance the experience our associates and customers have with our company.
Start dates are flexible. Join us now—or kick off the new year with a fresh opportunity.
POSITION SUMMARY:
The Solutions Marketing Manager partners with Walker’s Business Units (BUs) to develop and execute marketing plans that bring Walker’s brand and services to life. This role helps translate business goals into actionable marketing programs that communicate Walker’s value and align with our mission of helping organizations make change make sense.
Working closely with the VP of Marketing, Marketing Brand Manager and Digital Campaign Marketing Manager, this position balances strategic planning with creative execution to ensure Walker’s brand strategy and promise are consistently communicated across industries and markets.
RESPONSIBILITIES:
• Partner with each Business Unit to develop and calendar marketing plans aligned with growth priorities
• Lead BU-specific programs across formats such as client success stories, case studies, presentations, email, paid digital, social and events
• Collaborate with the marketing team to ensure consistency in design, message and tone across all channels
• Develop and refine content for BU campaigns including client stories, case studies and supporting materials
• Work with BUs and Sales Operations to package Walker’s offerings into market-ready solutions for campaigns and sales initiatives
• Ensure all content reflects Walker’s brand strategy and reinforces our position as a leader in Experience Management consulting
• Leverage ChatGPT and Microsoft Copilot to streamline idea generation, writing and campaign planning
• Collaborate with team members to evaluate campaign results and apply insights to future efforts
• Guide channel strategy and motivate marketing teammates to produce impactful, on-brand work
• Coordinate with cross-functional partners to gather input and keep marketing projects on schedule
• Other duties as assigned
EDUCATION/EXPERIENCE:
• Bachelor’s degree in Marketing, Communications or related field or relevant experience.
• 6 years of experience in B2B or professional services marketing
• Experience developing and executing integrated marketing plans
• Familiar with partner or channel marketing models
KNOWLEDGE/SKILLS/ABILITIES:
• Deep understanding of client and partner audiences, industry dynamics, and consumer motivations
• Ability to translate complex professional services into clear, compelling, and engaging content
• Exceptional storytelling, writing, and editing skills
• Experience with marketing automation platforms, campaign workflows, and analytics tools
• Proficiency with AI-powered tools such as ChatGPT, Microsoft Copilot, or similar platforms to enhance ideation and efficiency
• Strong collaboration and organizational skills, with the ability to influence and drive results without formal authority
• Keen eye for high-quality design, writing, and content execution
• Clear and confident communicator who thrives in a fast-paced, cross-functional environment
ABOUT YOU:
You’re a strategic storyteller who knows how to connect business goals with compelling marketing execution. You bring energy, creativity and a sense of purpose to every project, driving plans forward alongside the VP of Marketing and Business Units.
You understand client and partner audiences, market conditions and what motivates buyers—and you use those insights to shape clear, engaging messages that demonstrate Walker’s value.
You collaborate naturally, lead through influence and take pride in helping others produce their best work. You care about storytelling, brand alignment and helping people see the value of Walker’s services through campaigns that are meaningful, clear and effective.
Walker is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Why work at Walker? https://walkerinfo.wistia.com/medias/wwmqw7ssw2
Perks and Benefits: https://walkerinfo.com/careers/
Qualifications
EDUCATION/EXPERIENCE:
• Bachelor’s degree in Marketing, Communications or related field or relevant experience.
• 6 years of experience in B2B or professional services marketing
• Experience developing and executing integrated marketing plans
• Familiar with partner or channel marketing models
KNOWLEDGE/SKILLS/ABILITIES:
• Deep understanding of client and partner audiences, industry dynamics, and consumer motivations
• Ability to translate complex professional services into clear, compelling, and engaging content
• Exceptional storytelling, writing, and editing skills
• Experience with marketing automation platforms, campaign workflows, and analytics tools
• Proficiency with AI-powered tools such as ChatGPT, Microsoft Copilot, or similar platforms to enhance ideation and efficiency
• Strong collaboration and organizational skills, with the ability to influence and drive results without formal authority
• Keen eye for high-quality design, writing, and content execution
• Clear and confident communicator who thrives in a fast-paced, cross-functional environment