Field Marketing Manager

The Field Marketing Manager is responsible for the implementation and execution of Walk-On's marketing strategy at the local level within a defined geographic territory. The position is accountable for the creation of local marketing strategies, plans and tactics that deliver results of identified sales and traffic goals.

Essential Functions (Key Responsibilities)

• Provides clear communication of national and local marketing initiatives to franchisees, designated operators, and restaurants within geographic territory.
• Creates and implements local marketing strategies and plans that extend our national marketing and media calendar.
• Creates and implements local marketing strategies and plans that leverage identified strengths, weaknesses, opportunities, and threats to deliver positive sales & traffic results.
• Assists franchisees, designated operators and restaurant managers with local marketing materials including creative requests, merchandising materials, media and digital assets as well as other marketing support materials.
• Leverages available data, key insights and creative thinking to build the brand at the local level.
• Identifies, initiates a dialogue, and partners with local cross-promotional business opportunities.
• Stewards trusted business relationships with franchisees, internal cross-functional teams and outside agency peers.
• Implements existing and/or creates new marketing programs and executes across opportunity areas.
• Partners with finance to develop analysis of LSM programs and uses any learnings to guide future programs.
• Aggregates and shares competitive intelligence related to product, promotion, and price.
• Leads and guides all marketing activity for new restaurant openings across various phases of the opening process.
• Partners with digital and off-premise teams to drive loyalty sign-up, off-premise orders inclusive of first and third party delivery and catering.
• Partners closely with internal marketing department and cross-functional support teams to execute local marketing across all local community marketing zones.
• Other duties as assigned.

Education and Experience Requirements

• Bachelor's degree in marketing or related field.
• 2-5 years of field marketing experience working with franchise owners in the restaurant or related industry.

Required Knowledge and Skills

• Strong verbal and written communication skills.
• Ability to make effective presentations to solicit cooperation and support.
• Ability to plan and manage local marketing budgets effectively.
• Computer skills including Power Point, Excel and Word.
• Sound strategic and critical thinking.
• Ability to understand data to formulate recommendations to achieve goals.
• Experience with building brand partnerships with internal and external partners.
• Understanding of paid, owned and earned media.