Category Marketing Manager

Summary

Oversee several media partnerships across multiple store banners to create an emotional connection with our customer. Set short- and long-term sales and revenue strategies to achieve fiscal budget goals. Evaluate and recommend partners, products and services needed to improve media monetization and sales potential. Work closely with CPGs and internal cross functional marketing counterparts on data engagement opportunities.

Essential Functions

• Manage all aspects of first party data monetization and activation
• Act as the primary liaison and relationship owner with our 3rd party media vendors
• Determine most appropriate media solutions to meet our customers needs
• Manage several partnerships across different media capabilities with a direct responsibility over financials
• Ability to set and meet aggressive revenue goals
• Work closely with analytics and make business decisions based on data driven insights

Additional Functions

• Familiarity with current and emerging media opportunities
• Experience with first party data
• Prior experience with custom audience building
• Experience managing and reporting on large revenue stream
• Past contract negotiation a plus
• Program Management experience
• Proven strength in creative problem solving and decision making
• Develop strong working relationships with cross-functional partners

Qualifications

• Bachelor’s Degree required
• 2 years of retail media experience: on platform media and off platform media specifically
• 2 years of experience with Anonymized Transaction Database (ATD) Audiences, Measurement and Insights or equivalent experience
• Excellent written and oral communication skills
• Strong statistical aptitude including understanding components of financial sales & analysis and the ability to work accurately with numbers
• Strong attention to detail
• Self-motivated and ability to work autonomously & collaboratively
• Previous sales experience with media partners
• Grocery or Retail industry experience a plus

Working Conditions & Physical Demands

• Ability to monitor computer screens for long periods of time
• Ability to work a hybrid schedule, with a current requirement of 4 days in person, as established by the division
• Ability to flex hybrid schedule to attend important meetings and vendor or store visits based on business needs

Competencies

• Communicate Effectively: Communicates thoughts and ideas in a well-organized manner, encouraging two-way communication.
• Build Relationships: Creates cross-functional partnerships through the development and maintenance of constructive and cooperative relationships.
• Stay Competitive: Demonstrates a mindset of continuous improvement while exhibiting passion and enthusiasm for their work.
• Embrace Change: Looks for new ways of working by supporting advancements in processes and technology.
• Develop You: Identifies and capitalizes on opportunities for personal and professional career growth.