Channel Marketing Specialist

About Wakefern

Wakefern Food Corp. is the largest retailer-owned cooperative in the United States and supports its co-operative members' retail operations, trading under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, and Morton Williams banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island.

Employing an innovative approach to wholesale business services, Wakefern focuses on helping the independent retailer compete in a big business world. Providing the tools entrepreneurs need to stay a step ahead of the competition, Wakefern’s co-operative members benefit from the company’s extensive portfolio of services, including innovative technology, private label development, and best-in-class procurement practices.

About You

Summary

The Channel Marketing Specialist plans, builds, and optimizes email, social, and direct marketing programs that support banner brand plans, promotions, and key selling moments. The role partners with Creative, Member Marketing Services, Revenue Marketing, and Digital Experience to deliver content, ensure accurate targeting, and measure performance across owned and paid social where applicable.

Core Functions

• Plan, brief, and execute email campaigns: calendars, audience requests, content tailoring, QA, and delivery.
• Coordinate social (organic and partner posts) with brand/creative teams; traffic assets and schedule in tools.
• Support direct mail and other owned‑channel initiatives (push/app in partnership with Digital Experience).
• Align channel plans to seasonal, circular, and banner‑specific promotions in partnership with Member Marketing Services and Revenue Marketing.
• Ensure brand consistency across banners and adapt content per banner identity.
• Partner with Analytics to set KPIs, build dashboards, and analyze performance; recommend tests and iterations.
• Manage routing/approvals, maintain content calendars, and document best practices.
• Contribute to audience segmentation requests; coordinate with CRM/MarTech where needed.
• Support community engagement guidelines and social responses in collaboration with brand teams.

Knowledge and Skill Requirements

• Bachelor’s degree in Marketing/Communications or related field preferred.
• 2–4 years in channel/CRM or social/email marketing within retail or consumer brands.
• Working knowledge of ESPs, social platforms, and analytics/UTM practices.
• Strong writing/editing skills, attention to detail, and asset QA experience.
• Comfort with A/B testing and iterative optimization.

Physical Demands and Work Environment

• Availability to work a varied, flexible schedule to meet business demands
• Ability to sit/stand in front of a computer for long periods of time
• Ability to adhere to the company’s four day a week in office work requirement
• Ability to travel as required

Compensation and Benefits

The salary for this position is $80,000-$105,000 annually. Placement in the salary depends on several factors, including experience, skills, education, geography, and budget considerations.

Wakefern is proud to offer a comprehensive benefits package designed to support the health, well-being, and professional development of our Associates. Benefits include medical, dental, and vision coverage, life and disability insurance, a 401(k) retirement plan with company match, paid time off, holidays, and parental leave. Associates also enjoy access to wellness and family support programs, fitness reimbursement, educational and training opportunities through our corporate university, and a collaborative, team-oriented work environment. Many of these benefits are fully or partially funded by the company, with some subject to eligibility requirements.

About The Work

This job description is intended to set forth the general nature and essential duties and responsibilities of the work performed by associates for this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of associates to do this job.Associates may be assigned additional responsibilities as necessary. The Company reserves the right to revise this job description at any time and to require associates to perform other tasks as circumstances or conditions of its business, competitive considerations or the work environment changes. This document describes the position currently available and is not an employment contract.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The position covered by this Job Description is expressly declared to be “at will,” meaning Wakefern has the right to terminate the incumbent’s employment at any time, with or without cause. Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon by any associate. Any change to this “at will” employment status must be in writing and signed by the Vice President of Human Resource.